P&G releasing two new products

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jt1985

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P&G is introducing:

1.) Tide Pods - A three chamber liquid detergent tablet that is even more concentrated than 2x Ultra Tide. It will begin limited sales in July and will roll it out nationwide in September.

2.) Downy Crystals - P&G is rolling out Downy Unstopables, a crystalized freshening product aimed to compete against Henkel's Purex Complete Crystals. This product will debut in September.

http://adage.com/article/news/p-g-reinvents-laundry-150-million-tide-pods-launch/227208/
 
Judging from the press release by "HE" they mean top loading machines IMHO.

Words such as "........ product remaining in tub" and ease of "........throwing a pod into the tub before loading laundry..." and so froth.

P&G rejigged their liquitabs sold in Europe for the American market to make this product going by the press release.
 
This Statement Says It For Me

"One drawback of unit-dose products is that consumers who prefer to be "home chemists," mixing a variety of products in the laundry, don't like them. But Tide Pods is promising to "shift the complexity from the doer of laundry to Tide," she said, promising a single Pod can address each of 900 potential "load situations" a U.S. consumer may face."

From what I've read here on AW, there's a majority of members who are also "home chemists". I don't like to buy products that are pre-measured. I want to add more/less if necessary. However, the ONLY product I didn't mind in the pre-measured realm was Fab One-Shots. They appeared for a short time in the mid-80's. It was pretty good stuff.

I'll probably TRY this product when it comes out, but it BETTER be DAMN GOOD if they want me to keep buying/using it.
 
In Case You're Wondering

Here's a description of Fab One Shots.

"The newest product for the laundry is designed to render that tiresome chore almost effortless, and Colgate-Palmolive has won the race to be first on the market with the product innovation that makes it so.

Colgate is moving into national distribution with a product called Fab 1 Shot, which combines detergent, fabric softener and anti-static ingredients in a pouch that goes in with the dirty clothes and stays with them until they are clean and dry.

The New York-based household products company is taking its old Fab name and jazzing it up with new technology. The single-use packets release detergent and fabric softener in the washing machine."
 
"render that tiresome chore almost effortless"

Give me a break!!!  Measuring a little detergent and softener is nothing compared to the hauling, sorting, folding and hanging!  I suppose for the true convenience junkie even having to select the cycle and push the start button is an ugly chore. 
 
The products sound cool and all but...

... Three new scents for the Tide Pods? I want my original scent and Coldwater fresh scent! Also, does this mean the Crystals are for scent purposes only? No softening? What's the point? I use scent free Downy anyway!
 
The FAB One Shot information is from 1987. Nothing new from Colgate-Palmolive in the laundry room for a long, long time.
 
I rather have Salvo back......at least you could decide how much....2 tablets for a normal load, or break one in half or quarters, for more or less.......

TIDE used to have little square tabs before, if it wasn't that great before, whats gonna be so great now!.....

And who's gonna pay for all this huge advertising....forget that....drop the prices in the store.....I'll stick with SearsUltraPlus, can't see any difference in cleaning, but I can in my wallet!
 
Why those square-shaped tablets failed...

Tide Rapid Action Tabs, Wisk Dual Action Tabs, Surf Tablets and Purex Tabs and even Spray 'n Wash Powerball failed because:

1.) Powders were (and still are) in decline. Sales of powdered detergents were falling as sales of liquids were on the rise. When P&G, Lever and Dial released their tablet versions, people were concerned over whether the tabs dissolved. In other words, the same thing that plagued Salvo and Vim, plagued these tablets.

2.) People at the time were not ready for unitdose products. Most People (aka "Master Chemist") liked to tailor the amount according to water hardness/stains/washload. Detergent tablets were a niche category in dishwashing when the laundry tablets came out. at the time, people were dependent on powders and gels to get their dishes clean, liquids and powders for laundry and sprays and aerosols for stain removal. Nowadays, people are using unitdose products like Purex Complete 3-in-1, Finish Quantum and Tide Stain Release. The market is changing, but whether the American public will embrace laundry detergent liquitabs, remains to be seen.
 
I thought this was the key paragraph

"The unit dose is the number one selling form of
Cascade and Tide Stain Release in the United States
and consumers are continuously asking us for the
same convenience from their laundry detergent."

Sounds about right to me. In fact, my grocery has the Tide Stain release powder on closeout for half price, and most people I know use gelpacs or tabs in their dishwashers. It seems incredible, but for a LOT of people measuring powder, even with a measuring cup supplied, is just too much trouble!
 
I'm very interested to see what they are gonna charge for this. I am almost willing to bet that for 15-26 pods, it's gonna cost between $12-$16 dollars on the shelves. Yet another way for P&G to rape the customer for every dime they can.
 
P+G over priced and over rated!!

this company thinks they can do nothing wrong. they put out products which are good without a doubt, but charge the consumers sooo much to purchase them. coupons that they put out are for minimal amounts, so where is the consumer really getting the oppportunity to buy their products for reasonable prices?
i stick with just as good products that are out there where the manufacture concentrates not only on perfecting their product, but also keep the consumer wallet in mind. that being said, i stay away from P+G products. the prices are out of control.
 
Curious

I'm curious to know what most people replace P&G with and I'm also very interested in seeing how these new pods will perform.The reviews are in the midst everyone :)
 
I use Sears UltraPlus or All as my Tide substitute. Funny..the new product won't be available in Original scent...too bad. I might have tried it, but I don't like to smell like a flower garden or perfume vat. I also wash many partial loads, something you can't do with a pre-measured product.
 
After the demise of Dash and Oxidol, I was never a P&G fan. I stick to the #2 Lever-now-Sun products.

On the chemistry side, I would imagine that Tide 4x is so strong that they had to put it in pods to prevent chemical burns and corrosion law suits!
 
We AW.orgers are a 'different' crowd?

I am thinking that we on AW.org are very much not the norm in the world of laundry products consumers. Though we have differing opinions on how to wash things, most all of us at least have some good knowledge on how to wash things. That's a lot better than most I think....

Most of the washing community out there doesn't enjoy doing laundry, and they're interested in anything that makes the job simpler or less of a burden. I myself am stunned at times at how little thought most people put into this, and how mis-informed or just purely ignorant some are.

For me, the Tide pods seem interesting, but I want to be able to cut back on my use a little for smaller loads, OR add some extra when I need a little more cleaning boost, vs. adding 100% more in the form of another pod.

What REALLY bothers me though is all these stupid scents they have already, and now they are adding three more!! This applies to Tide, Gain, All, and a host of others, but to a lesser degree. Maybe P&G thinks or knows that if they add new scents, people will be more likely to try it vs. using an existing scent in the pods. There once was just Tide, Tide w/bleach, and unscented Tide. Later they added Mountain Spring. Now they have Clean Breeze, they have had four (at least) different scents of Tidw w/ Febreze, they had the Simple Pleasures line, and have Tide with Downy, the Total Care line, and the recently defunct Pure Essentials duo. That's crazy! Many of these scents just stink. P&G could save a lot of money in not distributing 15 versions in 4 or more sizes.

I am starting to rant, so I'll stop now...

Gordon
 
Thanks for posting about these new products, John.

 

I am a recent purex crystals convert, but probably won't be inclined to use the Downey Unstopables.  I don't use the crystals for the scent, but for the softening. I like items a little soft, with a barely noticeable scent. A little bit of crystals in the wash gives me that.

 

I think fixed dosing tabs make more sense with a dishwasher than a washing machine. While I usually run a full load in the dishwasher, the load size of laundry varies considerably, as well as the soil level.  I would be more inclined to use tabs if they were sized for 2 per load, so I could use one if I had a smaller or less soiled load. But because I can't help myself, I am sure I will try them when they come out!
 
Supersuds:

On a hunt for a gas cap earlier today, I went to two Walmarts and wandered down the laundry aisle with curiosity on my mind. I also noticed the Tide Stain Release in powder form had disappeared from the shelf.

I wonder what the deal is and WHY?
 
It's a shame

Scent. Is this what it's about? P&G is not stupid.

I used Purex crystals on a load of towels 2 months ago and the scent is still in them. About now the scent is something I don't really mind. Soft...Um I don't know.

P&G is marketing this stuff as a new scent experience that lasts up to 12 weeks. YUCK... Yeah it smells fresh and clean but is it really? P&G scents smell artificial and fake. What does a water Lilly smell like? What does clean smell like? Oh sorry it smells like when my mother did laundry with P&G products....except she didn't

Notice they don't market their softeners as providing soft because nowadays most of them do that. Instead they talk of a scent experience. I don't want a nasty in your face P&G scent experience. I'll pass.
 
Replacing Tide?

I too would like to know what you replace Tide with. I've tried almost every powder and liquid out there and nothing removes the grease, oil and icky crap from my work clothes as well as Tide in one wash without pretreating.

Don't forget I see what happens to these machines and the clothing every day from the various brands. I have yet to see one that works as well as Tide. Now don't get me wrong, I'm not a fan of P&G. I make it a point to not buy those products if I can help it.If I could find something that works as well as Tide I would switch. But not until my new 180 load box is gone.

I even stopped using Downy after they changed the flavor. April Fresh is supposed to be April Fresh. Not some over powering knock you on your ass olfactory overload floral crap. Now I don't use any softener.
 
Me either!!

I don't use fabric softener either and I use only unscented laundry detergent. People come up to me at work and tell me I smell good. I give them a big smile and tell them it's all me!!!!! LOL
 
And my favorite rant - they continue to introduce "new" products and innumerable scents that mostly are ridiculously offensive but refuse to offer the one option that would make us (well most of us) happy. Tide, Cheer/Gain, etc... in the original 60's/70's scents.
I think it's sad that we as a public have reached the point where we must have the most overpowering artificial scents that lay like a pall in the air. I have noticed in the past few years that riding the train to NYC every day that I can smell the detergent or fabric softener on everyone sitting around me. Where does this stop??????
 
I have said it before; the fragrances are now tailored to appeal to those who have arrived here from lands to the south of the USA. They are often the domestic workers who are doing the laundry. If they like the smell they will use more of the product and when they have the opportunity, they will purchase it for their own use and they are the fastest growing segment of the population. This is not a racist statement. Our preferences in product fragrances have been thrown overboard. There is nothing in this country's culture or background that would expose us to these strong tropical floral fragrances nor anything that would cause us to want to wear garments that emerge from the laundering process reeking of these strong fragrances. In the past, finished laundry that carried the heavy smell of the washing product was considered to be not properly rinsed. Often the last of the fragrance came out during ironing. I remember the jokes in high school when some girl would wear Jungle Gardenia perfume to school because it was a very potent fragrance and invariably too much was applied. In our culture, clean meant little or no smell or a fleeting faint ghost of a fragrance that vanished upon exosure to air. The big exception to this was, especially in the South, the fragrance of pine oil. It was believed to be a disinfectant when used in cleaning, even though it was not, but it did impart a clean smell to anything cleaned with it. Diapers were soaked in it and household surfaces were cleaned with it. Does anyone remember Texize cleaner with pine oil? Pleasant fragrances on people were not heavy although I understand that adolescent males douse themselves with the various AXE fragrances and not even the brand sounds subtle so maybe our whole culture is changing to one that prefers heavy fragrances. Fragrances usually smell sweeter than body odor so if that is what they are covering up, whether with laundry detergents or perfume, that is a plus, except when the fragrances cause an asthma attack or bring tears to the eyes.
 

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