FAB Commercials:
Terry:
I have several vintage FAB commercials from the years 1951-1954 on a Colgate Comedy Hour DVD set I own. It features Dean Martin and Jerry Lewis; there are nine shows in total. For some reason, five of them have the original commercials, and four don't.
The commercials are for FAB, Colgate Toothpaste (one heralding the arrival of Gardol, Colgate's trade name for the surfactant sodium lauryl sarcosinate), Palmolive Soap (with the Palmolive Pixies), Ajax Cleanser, Halo Shampoo, Cashmere Bouquet hand lotion (no longer made, though you can still get the soap and the talcum powder), and Rapid Shave shaving foam (no longer available in the U.S., though it's still sold in Australia). The Rapid Shave commercial touts the product as costing only 79 cents for a supply that would last "nearly three months".
The FAB commercials are a hoot. One shows a real housewife hanging out her wash- except that everything she's hanging up on the clothesline is already dry and pressed. And the one commercial that shows a washing machine shows a wringer washer. One shows a family getting dirty- the little boy is fixing the greasy chain on his bike, Dad is gardening (and wiping his dirty hands on his shirt), and Sis is making mud pies. Mom just smiles beatifically at all of this, secure in the belief that FAB (With More Active Dirt Remover!) will get everything out. It probably would have, too- those early detergents were chock-full of phosphates.
The Ajax commercials are fun, too. There's a matronly housewife in a frilly apron (with a perfect 1951 hairdo and a five-coat manicure) using Ajax to scour a dirty skillet crusted from frying liver. She's ecstatic over how "gentle" the stuff is on her hands (considering the effort that went into her nails, I don't blame her), and rapturous over the "pleasant fragrance".
Probably the best commercial is one for Halo Shampoo. It's one of those "stealth" commercials that they used to do, where you didn't realise they were going to a commercial until they were already doing it. This one has singer Helen O'Connell doing a song, then telling the audience she's going to do her favourite encore. Naturally, it's the Halo Shampoo jingle:
"Halo, everybody, Halo!
Halo is the shampoo that glorifies your hair!
So Halo, everybody, Halo!
Halo Shampoo, Halo!"
Then a guy in a tux comes out to exchange some words with O'Connell about how Halo doesn't leave a soap film- and it's none other than Mike Wallace, now of 60 Minutes. If that wasn't enough, Wallace then joins O'Connell in one more chorus of the Halo jingle!
Like I said, a hoot. This Martin and Lewis boxed set is available from Big Lots; it comes in a tin box, and retails for $7.99. Great shows, and you can't beat the commercials.