Cats seem to freak out at the whole concept of us humans having anything to do with their hygiene, anyway!
Lavamat, Ted doesn't seem to be having all that miserable time (although, toward the end, he seems to be indicating, okay, enough with the rinses...)
Again, there's a higher threshold of what people are willing to put up with, in terms of animals and how they are treated, on this side of the pond.
Just in the last month, some jackassed cleanup crew rounded up all the dogs in some housing project in Puerto Rico, and then threw them all off some bridge...there was outrage, but there have been another seven thousand news stories to capture the hearts and minds of the TV watcher since then...now THAT'S cruelty.
I remember that thread with the cat and I DID think the cat washer was mean-spirited, but only because cats aren't into water sports at all...
What would be interesting to see what a typical dog's reaction would be, if he was a past "customer" of the doggy washer. Would he relish a repeat performance, or put up with the nonsense just to please his owner?