Mystery solved!
Well Venus, I wasn't the one who chose the name. To me it looks like naked people. But then, everything looks like naked people to me.
I got an email from MAM (Mystery Appliance Maven) who confirmed what I had been thinking. The eccentric shape of the pulley makes the drum tumble slowly, then it speeds up as the end (or side, can't remember which) passes over the drive.
From the front looking in, I think it would be something like this: your clothes take a leisurely trip up the side of the drum, when suddenly WHAM--they're flung across to the other side and fall back down to the bottom. Repeat.
(Yeah, I'm sure there's a much better way to explain it, but my explanation has a WHAM in it.)
veg, accepting the Nobel prize for science