Proctor & Gamble To Exit 90 to 100 Brands

[mich]

My question is...

I wonder what Clorox will do to Cascade, when that sale goes through. Do you think the formulas will be, redone?

 

[launderess]

Toyota and Honda are car manufactuers and confine themselves

to such.

P&G is about health, beauty and consumer goods. Not a single such manufacturer for decades has confined themselves to just one product. At least not any TOL or MOL company and or those with more than a limited distribution.

Most all consumer goods corporations, Unilever, Henkel, P&G, etc.. are all suffering from the same problems more or less. Many of there products are either mature or declining. That and competition from lower priced/store brands has become more intense as savvy consumers find they don't always have to pay more to get excellent results.

Then there is simply the fact too many brands have been acquired and or built up over the years that no longer make sense.

Take Era laundry detergent. When it was first introduced aside from Wisk (cannot remember if Dynamo came before or after) the laundry detergent market was dominated by powders. Even better Era had enzymes which neither Wisk or Dynamo offered (protein gets out protein as the adverts went).

Well today the laundry detergent market is almost dominated by liquid and gel products. P&G has Tide liquid so a case could be made it does not need a bunch of MOL and BOL brands.

Going though a list of P&G brands there is more than enough room to cut down.

List of Procter & Gamble brands - Wikipedia

en.wikipedia.org

 

[dirtybuck]

Laundress, Dynamo hit the market in either 1969 or 1970. Era debuted in 1975.

I also found this little tidbit on answerbag.com

"In 2004, Colgate-Palmolive sold its European detergent business, which includes the Dynamo brand, to Procter & Gamble, another leading detergent manufacturer."

Is this true?

 

[launderess]

Knew CP sold its North American detergent brands to Phoneix

Also yes, CP sold their Asian market detergent brands to P&G.

"The detergent market worldwide has seen greater consolidation in recent years, with many leading brands concentrated in the hands of a diminishing number of companies. By selling its detergent brands, Colgate is set to make a timely exit from a market in which high raw material costs and continual price competition are driving the need for large-scale production and greater efficiencies.

The deal will give Procter & Gamble (P&G) the Fab, Trojan, Dynamo, and Paic brands, marketed in Thailand, Malaysia, Singapore and Hong Kong. It follows similar sales by Colgate of its laundry detergent brands last year it sold Fab and Dynamo in North America to Phoenix Brands LLC, and back in 2003 sold a variety of Western European detergent brands, also to P&G.

Such sales form part of Colgate's strategy to sideline and eventually eliminate the low-margin portions of the business and concentrate its efforts and resources on more profitable, faster-growing products within oral hygiene, pet nutrition, personal care and other home care markets. "

http://www.datamonitor.com/store/Ne...roductid=DC328095-5C8E-4EF0-A6DC-22A4985DF08F

Cannot be sure but *think* CP has totally left the laundry product market by selling off all such brands.

http://www.foxnews.com/story/2005/07/12/colgate-palmolive-sells-detergent-brands/

 

[launderess]

Dynamo

Still have the measuring cup that came with the free samples of Dynamo from back in the day. Cannot say how widespread the promotion was but every our street in NYC got one nice sized sample bottle along with that cup which clearly indicated "1/4 cup" of product was all one needed for laundry.

When one moved house to attend college took the thing along and it has made each house move with me since.

Pardon Our Interruption...

 

[supersuds]

Colgate is in the laundry detergent market in Australia. I believe one of our Aussie members said that Cold Power was the leading brand. Anyway, they also market Dynamo and Fab there.

 

[liamy1]

P&G's most valuable brand list

On a side note, what I find really surprising is that Fairy dishwashing liquid is not on there.

Fairy liquid is, and has been for at least 50 years, the UK's absolute leading dishwashing liquid. So much so, the name Fairy is a generic term used for washing up liquid, regardless of brand.

(There is even a Fairy TV commercial on now as I write this).

I would have said, more people buy Fairy than they do Bold detergent (which is on the list) I would never have considered Bold as a major seller, and definitely would not consider it a market leader.

Added to this, we also have a brand of non bio laundry detergent called Fairy (I believe it's US equivalent of Ivory)

Fairy laundry is heavily marketed for sensitive skin.

Obviously it seems I have been proven way off here, but I would have thought that P&Gs product sales/brand popularity would have been (in order)

Ariel
Fairy
Daz
Bold

So really, really surprised Bold is on there and Fairy is not.

Not that I didn't like Bold (when I used P&G products) but just surprised it's a half billion dollar brand (so guess that's not going lol).