Toyota and Honda are car manufactuers and confine themselves
to such.
P&G is about health, beauty and consumer goods. Not a single such manufacturer for decades has confined themselves to just one product. At least not any TOL or MOL company and or those with more than a limited distribution.
Most all consumer goods corporations, Unilever, Henkel, P&G, etc.. are all suffering from the same problems more or less. Many of there products are either mature or declining. That and competition from lower priced/store brands has become more intense as savvy consumers find they don't always have to pay more to get excellent results.
Then there is simply the fact too many brands have been acquired and or built up over the years that no longer make sense.
Take Era laundry detergent. When it was first introduced aside from Wisk (cannot remember if Dynamo came before or after) the laundry detergent market was dominated by powders. Even better Era had enzymes which neither Wisk or Dynamo offered (protein gets out protein as the adverts went).
Well today the laundry detergent market is almost dominated by liquid and gel products. P&G has Tide liquid so a case could be made it does not need a bunch of MOL and BOL brands.
Going though a list of P&G brands there is more than enough room to cut down.
http://en.wikipedia.org/wiki/List_of_Procter_&_Gamble_brands
to such.
P&G is about health, beauty and consumer goods. Not a single such manufacturer for decades has confined themselves to just one product. At least not any TOL or MOL company and or those with more than a limited distribution.
Most all consumer goods corporations, Unilever, Henkel, P&G, etc.. are all suffering from the same problems more or less. Many of there products are either mature or declining. That and competition from lower priced/store brands has become more intense as savvy consumers find they don't always have to pay more to get excellent results.
Then there is simply the fact too many brands have been acquired and or built up over the years that no longer make sense.
Take Era laundry detergent. When it was first introduced aside from Wisk (cannot remember if Dynamo came before or after) the laundry detergent market was dominated by powders. Even better Era had enzymes which neither Wisk or Dynamo offered (protein gets out protein as the adverts went).
Well today the laundry detergent market is almost dominated by liquid and gel products. P&G has Tide liquid so a case could be made it does not need a bunch of MOL and BOL brands.
Going though a list of P&G brands there is more than enough room to cut down.
http://en.wikipedia.org/wiki/List_of_Procter_&_Gamble_brands
