The Unluckiest Prize of All....
....Was a new car.
No matter the impression viewers got, the winning contestant did not - and still doesn't - drive away from the studio in the gleaming automobile the product model just caressed in front of the camera.
What people got was a manufacturer's voucher for a car, redeemable at a local dealership. That sounds fine, but there were plenty of catches.
The biggest was that the voucher was for MSRP on the car's base model - no bells or whistles at all. This, technically, was not deceptive - they'd said you were getting, say, a "New 1960 Ford Falcon!" on the air, and indeed you were. It was just that it had the base six, three on the tree, rubber mats on the floor and no power anything. This varied somewhat - obviously, a base Pontiac Gran Prix came with more goodies than a base Chevy II Nova.
The voucher was redeemable only at MSRP pricing - the dealer couldn't give you a deal that would give you something nicer for the money.
If you wanted a nice car, what you had to do was to pay for everything over and above the base price covered by the voucher.
Worst of all, the instant you accepted the voucher, you were liable for Federal, state and local taxes whether you ever redeemed it for a car or not.
Me, I'd be holding up a cross in front of Vanna White to keep the car prize away from me!