Thanks For Posting These Cool Catalogs Laundress
The List prices shown in the first catalog are what manufactures wanted dealers to charge the consumer, and even back in 1958 few consumers paid this much for new appliances,
But dealers got significant discounts off the prices in this catalog, these catalogs were designed so the dealer could show the catalog to customers and they would not see what the dealer was paying for the appliance.
John L.
The List prices shown in the first catalog are what manufactures wanted dealers to charge the consumer, and even back in 1958 few consumers paid this much for new appliances,
But dealers got significant discounts off the prices in this catalog, these catalogs were designed so the dealer could show the catalog to customers and they would not see what the dealer was paying for the appliance.
John L.