Well, hurray for Omo on that one! Get the kids away from the telly for a change.
As for me, I still believe in the value of hot water and/or chlorine bleach, in moderation, which means regular cleaning most of the time (laundry, kitchen surfaces, bathroom surfaces, and floors) and a good stiff dose of bleach occasionally.
Question is, how often do those sliver plates in the Samsung have to be replaced, and what's the cost of that? And which bacteria, specifically, are they supposed to kill to 99.9%, and what about other strains? And what about the risk of growing resistant strains over time?
Mistervain, as for force-feeding, since you live in Florida you probably depend on summer air conditioning, so try comparing your summer electric bills going back a few years. Unless you're lucky enough to be on nuclear, wind, or solar, you'll notice the same trend everyone else is noticing. Also try a keyword search under "peak oil." This situation isn't going to go away, in fact it's going to intensify considerably over the next five or ten years.