Adding a few more words--
Back in their haydays,during the "baby boom" of the 50's and 60's,every appliance manufacturer had their own version of products they specialised in.The employees who made them took pride in not only their work but the quality that made their products work well and last long.all of the people here on this site know exactly what I mean.Yes,there were some pretty bad performers and some that worked well but didn't last long.Because Sears was able to afford opening credit accounts from families who had steady jobs and new homes,the Kenmore line of appliances became the most popular,most sought after appliances in the nation.Their repairmen were well trained and realy worked for Sears,not a contracted out repair company.They knew the appliances inside out and realy fixed them enjoying every minute of it.I remember almost every other house in my neighborhood had Kenmore Appliances.Some had Westinghouse Laundromat washers the builder supplied.Others had wringer washers and easy Spinners.Almost everybody had a gas range and Magic Chef was the brand supplied by the builder.The families that were larger needed automatics,not wringers or spinners,that enabled them to throw a load in the washer or dryer and continue with other housework/child care chores as well as keeping up with the shopping,ironing,dusting,mopping and babyfood or formula.Sears and Whirlpool knew that and did all they could to make appliances that were not only inexpensive but performed well and made to last.Because of that added to word of mouth,those families gained confidence and after the kids went to college,the parents decided to remodel and returned to Sears to pick out their new Kenmore appliances. It didn't matter to them who the hell made them for Sears.All they knew and all they cared about was the previous items they bought thre 20 or more years ago lasted.They weren't replacing a broken down washer or stove.They were upgrading what they had.I remember when the lobis's had their kitchen remodeled in 1971.They got all Lady Kenmore appliances in coppertone and became the talk of the neighborhood because the only other family that had appliances in colors other than white were the Leyghs who had 2 different houses.One had all harvest gold FRIGIDAIRE Custom Imperial built ins and Jet Action 1-18s.The other had the Imperial built ins and Gold Crown 1-18s in coppertone.Everyone else had white and there were 5 of us who had combination washer dryers in place of two different units.The Reeses and we,had the Lady Kenmore combos.Theirs was a 1958 model ours was a 1964.The Prizors,across the street,had the Norge.The Kennerds,next door to the Prizors,had the Bendix from 1960.The Killians had the Westinghouse.In 1966,The Reeses replaced theirs with a newer one from Sears.Now,not only has their quality gone down in appliances and customer service but they more or less have commited suicide by allowing asuch a low grade company that KMart has been since they went from a 5&10 to a monster big box store.Sears already knew that KMart had serious financial issues. Any huge company that can't pay a bill for products sold to them is definately not stable enough to buy a conglomerate like Sears.Again,What the Hell was Sears thinking?I remember talking to customers who would be doing comparison shopping and I'd tell them why shop KMart? they would either be shocked to hear Kmart owned Sears or sware that Sears owned KMart.I'd always win the debate and close the sale.One woman in a group of customers insisted I had it backwards and that Sears bought KMart.she came back that week and explained to me the reason she took so long to return and buy her appliances was that the sales girl at Sears lied to her and gave her a runaround telling her they did not give refunds on specialy ordered appliances.When she called to complain,the phone was answered"Thank you for calling KMart,please hold for the next available agent." She apologised to me and bought all her products with us.I said"No need."and saved her almost $1200 on her purchase.I will hate seeing Sears go down the toilet but I do believe that it is inevitable,don't you?