P&G likely is referring to time product will be at its peak performance by their methods of testing. That being said P&G rotates out unsold stock of all sorts of detergents both liquid and powders. So called "old" products usually end up in off market or discount places.
Have used and am still using powdered detergents decades old (in one case a box of Tide Ultra), not noticed any depreciable decrease in effectiveness. Scent may not be powerful as it once was, nor long lasting after drying, but other than that things came out clean.
Keep powder dry (ziploc bags are good, Tupperware or other plastic containers with tight fitting lids even better), and am sure you're good to go for at least a year if not longer.
What you want to watch out for are things like clumping, product turning into a solid mass.....