I have however seen discussion of the problem with zeolites in laundry detergents.
Basically it revolves around the fact that zeolites are essentially activated mineral particles (aluminum silicates), and can form a sludge that presents a problem for waste water treatment facilities. I believe one of our European members, Louis, has mentioned that they might be getting phased out in Europe.
Ironically, zeolites are used as a substitute for phosphates, which are superior in terms of cleaning effectiveness. Technology exists to remove laundry-sourced phosphates from waste water in tertiary treatment facilities. So I suppose it's a mixed bag: spend the money to remove phosphates from waste water and achieve superior cleaning results, or spend the money to deal with the sludge generated from the phosphate substitute zeolites and get inferior cleaning results.