I agree. The average joe has no clue whats going on, nor do most care let alone have the ability to tell a splutch from a transmission. Hence why names are so important. If the average joe equates the name Speed Queen with clean, long lasting, trouble free, quality, value, maximized investment, sleek, ect then Speed Queen will become an impulsive buy. People are unsure about what they are buying, hence they need to be either told what to buy, or watch many others buy them same thing.
Speed Queen right now is at a cusp, at a cross roads, ready to make history. If Speed Queens wins this, history will change forever. Once Speed Queen becomes a major player Whirlpool, Haier, Electrolux, LG, Bosch, Samsung and others will be forced to change their product lineup and warranty to rival that of Speed Queen. Prices will go down while quality will shoot right up. A turn around that should've taken place 30 years ago.