As for noise tests... I suppose there is a plus to a quiet machine. Certainly, it's a selling point for some. As I've commented before, noise (or lack of) was a major talking point of one woman who sold appliances at my nearest Home Depot. I, personally, value washing performance more, and, in that regard, the new Speed Queen doesn't seem acceptable based on the available information.
Also the noisier competitor in this video doesn't seem that noisy...although I'm only judging that based on this video, not in the real world. But then I'm currently using a BOL WP DD, which is quite audible when running...