The Speed Queen washers and dryers that will be released this fall are the same models sold under Alliance Laundry/Speed Queen's "Commercial HomeStyle" line of appliances.
In essence SQ is not creating another appliance line, but expanding sales of an exisiting one.
What remains to be seen is how SQ intends to pull off selling the same product line to different markets. While the SQ washers and dryers may be built to last, the front loaders at least lack many features other washers in the same price range ($1,400 USD, last time I inquired). The FTS90/91 do not have on board heaters, pre-wash/soak cycles, but do have an extra rinse. Spin speed is set to the cycle and cannot be altered by user.
Compared to LG,Duet,Whirlpool, and other front loaders all sell at or maybe even below the above price and are more feature packed. On the brighter side the FTS90/91 will be the only 18lb capacity front loader sold for home use that has a true H-axis/non-titling tub.
For SQ the problem will be how to position these new washers at price points to draw the average consumer, while not ticking off the small on premise laundry customer (beauty salons,massage and tanning salons), by having them pay more than residential customers.
Launderess