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I noticed also that Tide SC&F does not appear on the Tide website nor does it appear to be available in powder. Interesting, Laundress that Rite Aid has it on "sale" for $6.00 or so. It is on sale at Shop Rite this week for $3.49 (regular price $4.99). Any chance you might hop over to Westchester county or New Jersey to score some? That $6.00 NYC price is pretty steep. I always forget how much more simple grocery items are in NYC...
 
enzymes?

I couldn't find Tide simply clean and fresh anywhere on the Tide website, nor anywhere on the Web except for a few store adverts. Does anyone know if it contains enzymes? Tides potent cocktail of enzymes is its main selling point in my opinion.[this post was last edited: 1/31/2014-20:31]
 
My little WalMart...

...has a large display of both flavors of Simply Clean & Fresh on the end of the detergent aisle, right at the end of the main aisle. One can't miss the display. One hundred ounces/64 loads for $6.97. First saw the display two days ago, when every shelf was full. Today was payday and went back to pick up a bottle, and the display was half empty. The Refreshing Breeze scent is nice, but scents don't bother me at all, so I can't speak for how overpowering it may be. The bottle's ingredient list states that the make-up is biodegradable surfactants and enzymes.

I use both powder (for hot water items) and liquid for warm water items (t-shirts, cotton work shirts, trousers - none of which are heavily soiled), so will be looking forward to Sunday's wash to see how the new stuff works.

Only fear is the "good for regular and HE washers" formula. My HE washer is touchy and I wonder if I will have masses of suds and rinsing issues.

I only buy Tide when massively on sale, or when sold as overstock at Ollie's. Most of the time, I use mid-tier stuff and it suits my purposes. I am hoping that this new detergent does, too.
 
Tide Powder

Stick a fork in it, they are done.

Don't see anything *new* coming from P&G on the powdered laundry detergent front in future. It is often very difficult to find what powder Tide does offer in our area. Most places have gone totally to liquids/pods and or have perhaps *one* version on a lower shelf.
 
P&G and Liquids

Interesting (or worrying) how it's all about liquids. Over here, P&G has revamped most of its powders. Both Dash and Lenor detergents have gotten more enzymes and Ariel powder has even up to seven enzymes.
 
Actually to clarify my previous post, it is the 50 ounce size of Tide SC&F that is on sale for $3.49 - however I have not seen the 100 ounce size in our Stop & Shop or Shop-Rite yet.
 
Tide

I'm excited to try it! I sm going to the store tomorrow, i wonder if it is on the shelves here in michigan, i have s front loader and sm so irratated with P&G, there is STILL no HE version of mountain spring (my favorite) yet they make all of these others HE, supposedly this new tide simply can be used eather traditional or he, so my question is, why doesn't the rest of tide's liquids have the ability to be used as he or non he? Yet the cheap version does? ( scratching head)
 
Am on the fence and don't know which way to turn

Which you have to admit is very unusual for me, isn't it! *LOL*

Sale at local shop ends at midnight. Can return some pop empty cans so will get about $1.25 off the sale price so it will come down to around four bob and change, but the real question is does one truly *need* more laundry detergent?

Have got a bit of a head and sore throat, so going out was *not* on one's agenda for tonight. However could use some OJ and a few other things from the supermarket......
 
"Maybe so, but some analysts have reservations about the launch; they worry that a low-priced Tide may pull once-loyal consumers away from premium Tide. The folks in Cincinnati may not admit it, but they have similar concerns; that’s why shoppers won’t find Tide Simply Clean and Fresh next to regular Tide. Instead, the new Tide will be shelved away from existing Tide products. And while the new Tide variant will be priced at a discount to regular Tide, it will still be priced at a higher cost per load relative to bargain detergents like such as Xtra detergents from Church & Dwight and Purex from Henkel. To further differentiate the new product, Tide Simply Clean and Fresh will be packaged in a yellow—not orange—container."


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A Laundry List Of Innovation

Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category.
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Hello Launderess you'vc got me intrigued,not with Tide Simply but the term a few bits-I presume 2 bits = 50 cents. I wonder how widespread that term is across Canada and USA? Also, I am on vacation in Mexico, which powder detergent, non OBA if possible, not too strong scent, should I bring home? Thank you all with suggestions.
 
Launderess-- You're kidding; they were already sold out?! You'll have to check in again next week "when the truck comes" (as the grocery store workers in my little village are fond of saying).  Re: Your post above. I wondered why Tide SC&F was featured on the end cap of the aisle and not mixed in with its orange-bottled siblings at WalMart.

 

Walter:  Two bits equals 25 cents.  It's a relatively antiquated American expression.  I recall hearing it frequently among older people when I was a kid in the 1960s/early '70s.  In fact, my dad used the term often, as in "A pack of cigarettes just went up to six bits!"

[this post was last edited: 2/2/2014-10:24]
 
Seems like the launch has been somewhat successful. My local Shop Rite was picked clean of Tide SC&F late yesterday afternoon. Their sales end on Saturday midnight also but apparently the $3.49 sale price for the 40 ounce (another correction on my part) was intriguing enough to have people scooping up this stuff. The real test will be whether this is just a momentary infatuation or if this product will have lasting appeal even when not on sale.

I tried a bottle and used on some bed linens and towels in the SQ toploader. Sudsing was present but certainly not the sudsfest you get with most Tide products. Seemed to do a good job but those are not my most soiled items. I think the fragrance was a bit strong while washing - like with the Gain pods, the entire hallway where my laundry area is carried a very noticeable scent level. While not unpleasant, it was still strong.

On line dried items, there is still a fairly noticeable but not overpowering scent and on machine dried items there is less but still noticeable scent.

Overall, given that I prefer powders anyway, I don't think I would go out of my way for this product again. Back to my Tide with Bleach HE powder.
 
 
At the local WM late yesterday afternoon I saw an endcap panel for Simply Clean & Fresh (with yellow bottle art) but no product was there (it wasn't empty, there was something else).  I didn't need detergent so did not 'scope-out if the product was elsewhere.
 

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