launderess
Well-known member
"Maybe so, but some analysts have reservations about the launch; they worry that a low-priced Tide may pull once-loyal consumers away from premium Tide. The folks in Cincinnati may not admit it, but they have similar concerns; that’s why shoppers won’t find Tide Simply Clean and Fresh next to regular Tide. Instead, the new Tide will be shelved away from existing Tide products. And while the new Tide variant will be priced at a discount to regular Tide, it will still be priced at a higher cost per load relative to bargain detergents like such as Xtra detergents from Church & Dwight and Purex from Henkel. To further differentiate the new product, Tide Simply Clean and Fresh will be packaged in a yellow—not orange—container."
http://www.happi.com/issues/2014-01-01/view_features/a-laundry-list-of-innovation/
http://www.happi.com/issues/2014-01-01/view_features/a-laundry-list-of-innovation/