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"Maybe so, but some analysts have reservations about the launch; they worry that a low-priced Tide may pull once-loyal consumers away from premium Tide. The folks in Cincinnati may not admit it, but they have similar concerns; that’s why shoppers won’t find Tide Simply Clean and Fresh next to regular Tide. Instead, the new Tide will be shelved away from existing Tide products. And while the new Tide variant will be priced at a discount to regular Tide, it will still be priced at a higher cost per load relative to bargain detergents like such as Xtra detergents from Church & Dwight and Purex from Henkel. To further differentiate the new product, Tide Simply Clean and Fresh will be packaged in a yellow—not orange—container."


http://www.happi.com/issues/2014-01-01/view_features/a-laundry-list-of-innovation/
 
Sold Out!

Looks like our Lord made the decision for me, as the shelves were bare of Tide "Basic". Not a bottle to be had for love nor money. Oh well, that's that!

Took a rain check for later, but will see what there is in terms of reports from the group on performance.
 
Hello Launderess you'vc got me intrigued,not with Tide Simply but the term a few bits-I presume 2 bits = 50 cents. I wonder how widespread that term is across Canada and USA? Also, I am on vacation in Mexico, which powder detergent, non OBA if possible, not too strong scent, should I bring home? Thank you all with suggestions.
 
Launderess-- You're kidding; they were already sold out?! You'll have to check in again next week "when the truck comes" (as the grocery store workers in my little village are fond of saying).  Re: Your post above. I wondered why Tide SC&F was featured on the end cap of the aisle and not mixed in with its orange-bottled siblings at WalMart.

 

Walter:  Two bits equals 25 cents.  It's a relatively antiquated American expression.  I recall hearing it frequently among older people when I was a kid in the 1960s/early '70s.  In fact, my dad used the term often, as in "A pack of cigarettes just went up to six bits!"

[this post was last edited: 2/2/2014-10:24]
 
Seems like the launch has been somewhat successful. My local Shop Rite was picked clean of Tide SC&F late yesterday afternoon. Their sales end on Saturday midnight also but apparently the $3.49 sale price for the 40 ounce (another correction on my part) was intriguing enough to have people scooping up this stuff. The real test will be whether this is just a momentary infatuation or if this product will have lasting appeal even when not on sale.

I tried a bottle and used on some bed linens and towels in the SQ toploader. Sudsing was present but certainly not the sudsfest you get with most Tide products. Seemed to do a good job but those are not my most soiled items. I think the fragrance was a bit strong while washing - like with the Gain pods, the entire hallway where my laundry area is carried a very noticeable scent level. While not unpleasant, it was still strong.

On line dried items, there is still a fairly noticeable but not overpowering scent and on machine dried items there is less but still noticeable scent.

Overall, given that I prefer powders anyway, I don't think I would go out of my way for this product again. Back to my Tide with Bleach HE powder.
 
 
At the local WM late yesterday afternoon I saw an endcap panel for Simply Clean & Fresh (with yellow bottle art) but no product was there (it wasn't empty, there was something else).  I didn't need detergent so did not 'scope-out if the product was elsewhere.
 
Tide

I tried this on a load of towels, i used literally a FULL cap just to see if it would suds up and my front loader did sudslock, caused the ge to do its sudskill protocol, which tide original does not do, however i did the next load of whites and used line 1 about a quarter of a cap and no issues, no visible suds eather, it does get odors out, i had a washcloth i used for a week, wreaked of irish spring body wash, most detergents leave a trace smell of my body wash on the washcloth but this took it out, cleaning is ok, the daybreak fresh scent.... The best way i can describe it is a cross between mountain spring tide and gain original scent.
 
Tide

Mich, its actually blue like the rest of tide, it looks green in the pic for some reason.... Maybe the yellow plastic? Blue plus yellow equals green? In my dispenser and in the cap it is blue though
 
@ VintageKitchen

Just a thought.

Why not use a Downy Ball for dispensing liquid laundry products? You could merely take the stopper off the thing, or leave it open and thus bung it into the washer. Another idea would be to take the top plastic part off (that holds the stopper)all together leaving only the ball.
 
downy ball..

Launderess, you are a genius as always! I looked, and the dispenser balls available in the UK in the 90s do look like a downy ball without the cap/plunger assembly. I will get one, and remove the cap thingy.

Thank you so much!! I can't believe how silly I feel for not thinking of it.
 
@Laundress

I was at a large, local chain grocery store today, and they had that exact bottle you're talking about for $2.99. Along with a 96 loads bottle for $7.99. 

 

I don't know where you're shopping at, but, I can tell you there making a lot of money from markup...
 
Tide SC&F is all over the shelves in my little village. I'll have to become the Tide dealer for those of you in areas where it is disappearing faster than it can be restocked.

Launderess-- I'm surprised the jug of Tide Yellow is only at $12.99! I was expecting something in the neighborhood of $40-50. Give it time...
 
@mich

Now that one thinks about things and in light of information in link one posted above, the sale price at Rite Aide for this new Tide was no deal.

Tide SCF is supposed to be priced lower and kept separate from normal Tide detergent. So persons who purchased even at the sale price (a whopping fifty cents off), probably paid more than the MSRP for those bottles of TSCF.

Have not seen TSCF at any other local supermarkets to see how they are dealing with the roll out, but will keep my eyes peeled.
 
In a Publix supermarket today, SC&F was on the shelves jumbled in with the rest of the Tide offerings, priced at $4.99 for 50 oz.

Meanwhile, Publix was running a sale on all the other Tide products at $5.99.

Needless to say, plenty of the yellow stuff was available.
 
I was at one of the regional stores in our area (Price Cutter) yesterday and knew from viewing the online ad that Tide Clean And Fresh was on sale for 3.49 a bottle.

However, in inspecting the label, I noticed the fluid ounces was only 40. With the link Laundress supplied (post 732968) I enlarged the picture, and it shows 50.

I wonder if other detergent companies will start reducing the amount in their liquids in due time?
 
loving it!

Well, even though I had a few All pods left, I bought a bottle of Tide Simply Clean, in the refreshing breeze scent. As others have noted, it was on an end cap at my local Walmart, away from the rest of the Tide products.

Price was $6.97 for a 100 ounce bottle that lists 64 loads on it. Price for a bottle of regular Tide the same size was $11.97. So major savings.

So far I have done several loads, and it performs just as well as regular Tide. Great stain removal, whites are nice and bright with no added bleach of any sort. I am well pleased and will continue to purchase this new version of Tide. Hopefully they won't do anything crazy like discontinuing it just as it really becomes popular, which is my fear.
 
Don`t worry they won`t simply discontinue Tide Simple Clean.
If it turns out to be a real threat to regular Tide`s market shares, they will bring out a "new and improved" Tide Simple Clean with much less of the most expensive ingredients like enzymes and scent oils, consumers soon will hate the new product but still generate a nice profit for P&G before it`s finally going to be discontinued.
 

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