After first receiving a completely unrelated, somewhat bewildering reply from Gain (see Reply From P&G: Whaaa? thread) that was obviously a mix-up, this pinged my inbox:
Thanks for contacting Tide, Eugene.
We appreciate your interest in our new Tide Simply Clean & Fresh, a new liquid detergent! It’s designed to give laundry consumers a great clean at a good price. At this time, the Simply Clean & Fresh is only available at a liquid. We aren't aware of any plans to make it available in a POD format. Please be assured I'm sharing your suggestion with the rest of the team.
Tide Simply Clean & Fresh is formulated to deliver a thorough clean that starts at the source of the odors. It doesn’t just cover up odors: it gets deep down into the fibers of your garments to remove the particles that cause odors. And Tide Simply Clean & Fresh is HE (high efficiency) compatible to work in any type of washing machine!
The concentration of quality cleaning ingredients in Tide Simply Clean & Fresh liquid laundry detergent allows it to be offered at a low price while providing great cleaning power and quality odor fighting. Look for it in a bright yellow bottle with an orange cap. It’s moderately priced and is generally on shelf with other detergents that are offered at a comparable price. Tide Simply Clean & Fresh is currently available in 2 scents:
• Refreshing Breeze (blue label graphics)
• Daybreak Fresh (green label graphics)
To learn more, visit
www.tide.com
Thanks again for reaching out.
Barb
Tide Team