Good heavens!!
Sorry to drift off-topic, but that 'Think Pink' number HAD to be the inspiration for the 2000 Eatons Department store re-launch ad!!
Fast forward the video to about 1:55 into it and you'll see the finale of three commercials that were aired in November of 2000. Hardly anyone saw the first two ads and when the third one was aired, it confused people even more...
The similarities to 'Think Pink' are pretty remarkable.
Ben - forgive me - I'm not hijacking your thread, honest...