neptunebob
Well-known member
It could be "cognitive dissonance"..
See, I did learn something in psychology class!. What I mean is someone who has spent at lot of money on a SQ (I can't believe a top loader is over $1000) who thought they were getting the best cannot "admit to themselves" that they "made a mistake". IF a consumer told everybody they know that they are buying the best TL washer on Earth, it is human nature to be reluctant to admit you made the mistake of buying what looks like a "clothes swimming pool" that does not clean the clothes. Cognitive dissonance happens in issues like racism so it's understandable it would occur with washing machines too. CD might also explain why SQ management does not want to change the machine, it would be admitting a mistake.
See, I did learn something in psychology class!. What I mean is someone who has spent at lot of money on a SQ (I can't believe a top loader is over $1000) who thought they were getting the best cannot "admit to themselves" that they "made a mistake". IF a consumer told everybody they know that they are buying the best TL washer on Earth, it is human nature to be reluctant to admit you made the mistake of buying what looks like a "clothes swimming pool" that does not clean the clothes. Cognitive dissonance happens in issues like racism so it's understandable it would occur with washing machines too. CD might also explain why SQ management does not want to change the machine, it would be admitting a mistake.