danemod Sandy...
everything you said is spot on, but the guess is that they must be hoping that by limiting marketing and distribution to a very narrow geo- & demo-graphic they can target buyers with means efficiently enough to thrive. No idea if manufacturing will remain where it was, and who knows whether they actually did a market study or are going seat-of-pants. Evidently Viking wasn't hugely losing shirt on StC but wanted to concentrate on core and most profitable product, a popular trend in business. One would hope that these NY guys are savvy enough to know what they're doing, not just throwing $$$ down a rat hole on a whim ... however it wouldn't be the first time. No doubt be v interesting to see what happens. Supposedly StCNY was long one of the most successful of their vendors, so maybe it makes sense. Super high-end products always seem to have their appeal, and there are always those with the means, particularly in NY: witness the success of audio "salons" such as Oswalds Mill Audio in Dumbo, with their $50K speakers, oswaldsmillaudio.com. Fortunately for us peons there are some terrific bargains to be had in used St. Charles, and there's much treatment of that subject on the eponymous retrorenovation.com