Fresh start
I have fond memories, although not as an actual direct user. It was a brand my mother used--I am thinking about 1980. I have a sense--but no concrete memories here--that I might have influenced her. I also have a sense the "selling point" for me was the lower amount used per load vs. other brands. Perhaps I was frugal early on, perhaps it was a "use less" mentality drilled in at school. (Saving resources was something covered at school, due to the era.) My guess is that my mother might have caved, however, to shut me up. LOL But she must have found it acceptable, because I recall it being used a while. Indeed, I think Fresh Start and Cheer were the only two detergents I really recall being long time standards. At some point, when I was older, it reached a point of being different brands pretty much every time--I suppose whatever was cheapest. There was even occasionally liquid detergent to be seen. (EEEK!)