better rinses
I had a large capacity but not-alot-of-options GE toploader before it broke (nine years old) beyond repair, and I replaced it with a Frigidaire 2140. The GE did not have a second rinse option, and I now realize this is a higher-end option on toploaders. The GE was my second washer and neither machine I owned had a second rinse option.
I don't know whether it was the Frigidaire's better wash cycle or the fact that the clothes get up to four rinses, but white items such as towels and underwear, which looked a dingy yellow out of the GE, suddenly looked as if they had been bleached. They hadn't been bleached, as I never use it, but the contrast was amazing. Various friends have made the same remarks after the first load out of their new front loaders.
I travel several times a year to Europe and usually stay in the homes of friends, who kindly grant me access to their laundry rooms so that I can keep luggage to a minimum. I always noticed that clothes washed in their machines came out cleaner, and I used to assume it was softer water than we have in California. Now I realize that it was the more effective rinsing. If I select Extra Rinse, I get up to four rinses in a wash cycle.
When the appliance store delivered and set up my Frigidaire, I ran a test load of clothing while the men were there, to be sure the machine was balanced properly. I threw in some CLEAN clothing from my closet, WITHOUT ADDING DETERGENT, and not surprisingly some suds were left over....representing the leftover soap in my clothing from my one-rinse GE. Front loaders rinse more efficiently with three or four low volume rinses than a top loader with one mammoth rinse.
You are correct....top loaders do not cut the electric bill, because they run longer. What I noticed after several months of front loader ownership:
water bill down 15%
gas bill (I have a gas water heater) down 20%
electric bill: no change
I suppose that someone with a washer equipped with an onboard heater might run higher electric bills than before, if he or she used the highest temperature settings. In Europe, most washers are cold water fill, the onboard heater heats the water, and the wash cycles are longer as a result. In US, the washers run on both cold and hot water fill, so the heater (which is 120 instead of 240 V) kicks on only if the house water heater is depleted or if a very hot wash temperature (higher than hot tap water) is selected.