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Bleach in a f.l.

I've never experienced troubles in a f.l. which I could trace to use of chlorine bleach. However, nowadays I only usually use it to wash the towels I use in the kitchen or for general house cleaning, to disinfect them. I buy an oxygen bleach at Whole Foods Market made by either 7th Generation or Ecover, which is nothing but a stronger concentration of hydrogen peroxide than you get at the drugstore, I put some in with the detgergent and some in the bleach dispenser when doing my white linens and such, and they come out great. I use the "whiter whites" selection on my Duet HT and "deselect" the extra rinse, since I don't need it if I'm not using Clorox.
 
I find it amazing that the likes of P&G doesn't just launch a version a tide based on European Ariel or why Unilever doesn't just roll out Omo/Persil under the All brand or even All Omo or something.

Also, Henkel owns US soap maker Dial Corp. Persil could be launched via the Purex brand.

http://www.dialcorp.com/index.cfm?page_id=33 ?
 
I wish Unilever would do that to. It still cracks me up that if you go to http://www.wisk.com/ that instead of seeing the different Wisk detergents that it shows you how to put your kid's picture on the cover of a Life magazine. I think I might give Wisk a shot the next time I need detergent for my FL.
 
I wouldn't be surprised to find that US Wisk is the same formula as UK Persil. I'm extremely pleased with the performance of Wisk 3x HE and the green bottle ALL S&M in my FL.

The way that Dial/Henkel has positioned the Purex brand, they would never make it high end like Persil. Better to be #1 in the budget brand market than go up against the high end 1000 pound gorilla. More likely that they would come up with another brand name or revive a dead brand to introduce a high end Persil-like formula to compete with Tide. But then, their importing/marketing agreement with Miele might prevent that anyway.
 
I wonder if Henkel have rights to Persil as a TM in the US and Canada.
It's quite possible that Unilever have it there too.

Unilever definitely have it France, Ireland, New Zealand and The UK.
 

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