10700 vs 10800
the 10700 had the following:
> 1000rpm spin
> synthetics button (read slow spin - reduced from 1000 to 600rpm)
> economy 75 button (reduced programmes 1 and 9 from 95deg to 75deg)
the 10800 had the following:
> 'Rhythm' 1000rpm spin (spins up to 1000rpm in stages, increasing the speed in stages, with pauses in between to redistribute the load, tumbling back and forth)
> time save button (cuts out one of the rinses and deletes the 'Rhythm' spin style)
> hold button (read spin delay - final spin held off, with clothes left in water until button released)
> synthetics button (read slow spin - reduced from 1000to 600rpm)
> mains neon light
> variable temperature dial
Creda had a bit of an unusual range to be honest and were seemingly playing a different game to their competitors, in that they only had three models, all with 1000rpm spin speed.
With Creda, their machines were differentiated on options only, whereas most of the opposition also made a much bigger thing of spin speed.
Going from one of the adverts I posted earlier, methinks they were going for a bit more of a quality market slant than flooding the market with machines, but they cut themselves out of the 800rpm market and fully loaded their 'mid-range' model.
Hoover at the time had 6 front loaders .... a budget 500 machine and a budget 800 machine, followed by 2 'standard' 800 machines (feature tweaked to differentiate them), followed by 2 ' de luxe' 1100 rpm machines (one dial controlled, the other microchip controlled).
Hotpoint and many other manufacturers had a similarly expansive range.
Whether Creda's strategy was a good one .... without the figures, I can't accurately comment BUT there was certainly scope within their three machine range for a range of at least five models, with an 800rpm version of the 10700 and also a machine in-between the 10700 and 10800 - the gap between the 10700 and 10800 has always struck me as rather a big one. The 12000 would have remained top of the range.
