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Very Interesting Article


Chinese laundry detergents coming our way? Hmph!

Well Unilever seems like they really know what we want in detergents here, maybe P&G can catch on with the low sudsing, easy rinsing detergents. Hmmm, maybe a Tide Low Sudsing, easy rinsing formula?

They certainly are correct about German tastes in laundry. We had some German friends move here for a few years temporarily.
The wife was horrified at top loading machines. She said "How do you get anything clean in the dirty soup in that machine?"
The water never gets hot enough! We asked her what kind of machine she has at home, and it is a 20 year old Miele FL.
 
Whirlcool.....

P&G used to make a detergent exactly like that. It was called DASH. They really need to bring that back, with the same scent too!
 
DASH!

They still make it in Italy, that's the high end detergent instead of Ariel (that I buy either from the UK or Belgium when I travel). It's not really low sudsing (Dixan, the Italian Persil from Henkel suds waaay less or other Italian detergents), but it rinses clear even on my crappy Whirlpool.
I second the "German tastes in laundry" and add that they're almost the same here in Italy. Chlorine bleach is only used to clean the toilet bowl and not much else and oxy-bleach is seldom used too as all the detergents, except colour-care ones or delicates, have it built-in along optical brighteners, bluing and enzymes. Also, here there is no distinction between bio and non-bio detergents: any decent detergent has enzymes in it, mid and low range detergents usually don't.

dj-gabriele++6-21-2010-02-03-40.jpg
 
dj-gabriele

That is so cool. I forgot it's still made over there. Must be a different formula though, the Dash that was made here was very low sudsing. But had excellent cleaning power and rinsed beautifully. And the scent it had back then was the best. I still remember it!
 
Strongeough78: don't get me wrong, Dash it's not the high-sudsing stuff you might get in the USA like "regular" non HE detergents but has the habit of all P&G products of creating foam in the washing machine while the other brands don't foam at all, hence the "not really low sudsing like the others". Anyway, if you like it I'll gladly swap it for an American HE detergent ;) I'm curious to find out the differences!
 
Dash was popular in the 1960s in USA. It was low-sudsing (compared to other US products) and probably was the best available product for use in front load machines (mostly Westinghouse---I remember seeing them in a few homes and stores, but they were <5% of the US market in the 1960s) in that era. Since most people owned TLs, perhaps its low sudsing properties were not fully appreciated...but they should have been appreciated, since most machines did not have a second rinse option (high end machines did have them).

We lived in an area with very hard tap water, but we had a whole-house water softener, which added the removal of detergent from clothes in the first/only rinse. Had we not had a water softener, I imagine my mother would have been a big fan of Dash. As it was, we were a "Tide family".

Speaking of US advertising from c.1970, have you seen the clip below? One of the most famous from that era of tv advertising.

 
@Laundress

The hot water/boilwash comments in the article may not describe my friends in Germany, who have downsized to 40 C, but it definitely describes their parents' generation.

I do have a friend near Frankfurt who still uses 80-90 C for towels and undergarments. She is in her 50s.
 
@PasstDoc

Quite honestly was wondering about that statement myself. Don't know anyone <50 in Europe that "boils" their laundry, well except for the occasional "accident" or something.

As for powerful scented laundry products, wonder why the author of the article gave France a pass. Obviously he hasn't wandered down a laundry product section in that country, as he would have been bowled over by the perfumes.

Mostly such detergents break down along three main scents, Savon de Marseille, bouquet de Provence, and Lavender. To us the first most always smells of insect repellant (for some reason someone thought citronella would make a good scent for laundry), the same goes for the third. What one considers Bouquet de Provence scent varies, but IIRC Persil has a decent version.

Either due to many French homes line drying laundry (both in town and the country), it seems the detergents and fabric softeners are designed to last the duration, and that they do. Oddly one has never found "unscented" laundry products in France. We know several Americans who actually bring non-scented laundry products back to France when returning from a visit home.
 
My Grandmother and aunt had Westinghouse front loaders and they used DASH. My mother at first had a front load washer and then moved to a TL. She also used dash in the TL because it was low sudsing and rinsed well - even in a TL and it cleaned well. I used Liquid Tide in a FL until the formula changed and it became too foamy to even think about. I don't under the suds thing when cleaning can happen without it.
 
dj-gabriele

My bad I guess I read that wrong lol. I would totally trade with you! Is there a particular brand of HE detergent you would like to try? I'm pretty sure just about any brand here comes in HE formula.
 

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