I'm even more convinced that it is a machine from Dyson!
My points:
1- The logotype is the same as Dyson
2- The UK electric plug is shown everywere
3- The £ pound sybol is everywhere too
4- Arial Extreme Gel is sold only in the UK as I know (I bought mine there LOL)
5- 200 machines are going to be sold in the UK and only 100 in the other "countries"
6- The website is there only to create hype on the market and this is typical of Dyson
Anyway, I wouldn't want that machine even for free (well, if it was free, maybe yes)... there are many things that I don't like, like the detergent "pods"... I currently use 4 different detergents according to the load type, I guess you guys do the same! Plus liquid doesn't clean as well as any powder I know of, even cheap ones outperform the best liquids I tried (and suds less!)
Also, the 10 Kg capacity is bogus, I bet that at best the machine can hold confortably some like 7 Kg of laundry, otherwise it'll be cramped.
Finally, no thanks, I'm not going to "turn to 15°c"!
Oh, did I mention that I like to see the clothes tumble on the washer?
The only feature that I like is that it preheats the water to room temperature, even if that would be useless at my place because we have underfloor heating and cold water comes out at around 30°C because of the buired radiators... and what about a hot fill too that I could connect to solar collectors?!
What do you think guys?