P&G is covering all bases it seems.
That Tide "rinse" is no different than Downy similar product that has been out for some time now.
https://downy.com/en-us/rinse-and-refresh
https://www.apartmenttherapy.com/downy-rinse-refresh-laundry-review-37219917
In turn these products are nothing more than an old take on "laundry sour" rinses that commercial/industrial laundries have used for ages. P&G obviously woke up to fact legions of people are adding white vinegar to rinse water instead of fabric softener to "remove" residue and freshen laundry.
Commercial laundries used sours in final rinse to bring down pH after using pretty aggressive alkaline pH for laundering. High pH substances tend to leave things feeling harsh and scratchy. Also the by product of sodium carbonate (washing soda) is sodium bicarbonate. Besides aforementioned hard/scratchy feeling to textiles SBC can turn textiles yellow when exposed to heat such as ironing or tumble drying.
Domestic laundry detergents long have ceased to be highly alkaline, so there is little need for souring rinse. Indeed commercial/industrial laundries have moved to liquid or powder detergents with lower pH levels so they can skip sour rinse step which saves time, water and money.
In short acid rinse is used to counter alkaline conditions.
As duly noted often in this thread acetic acid (white vinegar) is not safest thing to use in washing machines. Many washer makers caution using it or any other acid routinely as can damage things like rubber seals and other bits. Even very acidic products meant to descale washers are buffered and it is recommended machine complete several rinses after main descaling cycle.
Commercial laundries have access to sours that use a wide variety of acids instead of acetic (which isn't best anyway for this purpose) things like formic acid, fluoride, and so on.
https://en.wikipedia.org/wiki/Laundry_sour
Citric acid is what P&G has gone for with their Tide and Downy "rinses"
Downy rinse ingredients:
Cleansing Agent (Citric Acid), Water Softener (Sodium Citrate), Solvent (Propylene Glycol), Processing Aid (C12-16 Pareth), Stabilizer (Sodium Cumenesulfonate), Fragrances, Water
So you're paying about $13 or more for a bottle of water, citric acid, sodium salts, a solvent to bind/keep things together, stabilizer and fragrance.
Guess since P&G was moaning about fabric softener sales declining they got to work in aid of finding something new for to add at rinse.