Tide is now being sold at Coles in Australia

[frontloader812]

I was in my local Coles Supermarket in the detergent isle and low and behold I noticed orange bottles on the shelf. Liquid Tide HE and Tide plus Downy HE are available to buy, I thought I was seeing things. It's imported by P&G the price is a little steep @ $20.99 for a 32 load bottle but hopefully if they do launch the product here they will be aggressive with catalogue specials like they are with Fairy dishwashing products. Has any one else in Oz seen them in supermarkets near them?

 

[intuitive]

Tide in Au

I have been buying Tide from Costco Auburn for a while now,the one with Downey is great. The bleach alternate is brilliant, it can cope with white home socks.

I will buy it from Coles.

I have also seen Woolies are getting Purex Crystals fabric softener, good scent and didn't build up scrud in the machine.

 

[jamiel]

I recall researching...apparently P&G doesn't do laundry in Australia (ha ha that sounds funny)...anyway they have not ever entered the market in a big way (reversing the Colgate-Palmolive situation which doesn't do laundry any more in the US). Anyway, with the strength of the $AUD, importing Tide (Ariel, ...) makes some sense...even with the expense of shipping H20.

 

[launderess]

P&G via various brand names dominates North American (Tide) and some parts of Europe (such as Fairy, Lenor and Ariel in UK) markets. In Mexico and South America "Ace" and "Ariel" are P&G's top shelf brands and do very well.

P&G has been in Australia/New Zealand since about 1956. Their focus has been on personal care, toiletries, various home cleaning products and other bits, but not really laundry detergents.

In fact P&G has been in Australia/New Zealand for well over one hundred years if you count businesses and others who imported and sold their soaps and candles.

https://anz.pg.com/brands/

https://insidefmcg.com.au/2024/04/17/pg-names-neal-reed-to-head-up-its-australian-nz-division/

For reasons known only to themselves P&G has never gone full in on Australia/New Zealand laundry product market. Leaving Colgate-Palmolive (now owned by Henkel Germany), Unilever, PZ Cussons (Radiant) and a few smaller local concerns to basically dominate market.

https://www.unilever.com.au/brands/...lobal laundry,and innovation for your laundry.

https://www.henkel.com/554592-554592

CP, Unilever and Cussons so dominated OZ/New Zealand laundry product market they got themselves in hot water by running afoul of anti-competitive laws.

Colgate ordered to pay $18 million penalty in laundry detergent cartel proceedings

The Federal Court has made orders that Colgate-Palmolive Pty Ltd (Colgate) pay total penalties of $18 million for contraventions of the Trade Practices Act 1974 (now called the Competition and Consumer Act 2010) (the Act), following admissions by Colgate in proceedings brought by the Australian...

www.accc.gov.au