Tide Laundry Detergent Commercials

[tecnopolis]

Recently while watching the latest episodes of Project Runway, I couldn't avoid seeing the latest Commercial for Tide Pods Laundry detergent. Since Tide is a major sponsor of the show it airs at almost every commercial break and I have to say it has to be one of the lamest commercials currently on the air. It's called "Pop Factory".
It looks to be produced by the same people who make the Target commercials. It's beyond vague, way too cheery and just downright annoying. It may be a good product, but I just can't get past the bubble gum commercial.
It's just not the image of what I think Tide represents.
Any thoughts?

 

 

 

[this post was last edited: 8/10/2013-12:09]

 

[tecnopolis]

I tried to embed the commercial which can be found on youtube,  without success.

 

 

[this post was last edited: 8/10/2013-12:12]

 

[tecnopolis]

If Tide wants to be hip and current, maybe this is what they should try.

 

 

[tecnopolis]

...Regardless of your opinion. I think it safe to say we all agree they have fallen from the good old days of warm fuzzy ads like these.

 

[tecnopolis]

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[tecnopolis]

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[mich2013]

If you wanna say something

Contact Saatchi & Saatchi with your thoughts. P&G uses them as there adverting firm for everything. Target usually uses PGH or Deutsch Inc.

 

[frigilux]

Have said it repeatedly: Their target market is those recently responsible for their own laundry--college age/twenties. If that crowd adopts pods, they will stick with the format as they age. Marketers realize pods are a tougher sell to people my age (mid 50s).

Having said that, an increasing number of us who were on the planet when the Beatles first appeared on Ed Sullivan have accepted dishwasher pods/pacs. That may assist in convincing us to make the jump to pods for laundry, as well. It's obvious from the prime real estate Tide pods now command on store shelves (at least in my area) that P&G are offering promotional-push incentives to retailers.

Once Tide pods improve to the point where they clean as well as the brand's top powders/liquids, I'll certainly make the switch. Can't beat 'em for convenience and simplicity.

Now, if we can just convince the toddler set they aren't candy...
[this post was last edited: 8/10/2013-16:15]

 

[DADoES]

 
First time I saw the ad (on TV elsewhere, not the YouTube link) I couldn't get a grip on why THREE washing machines ... then the after several subsequent viewings I realized it's a reference to the three-"chambered" pod product.

 

[tecnopolis]

The only real road blocks I see to Tide PODS is that A) they are very expensive and B) How do you dose it when doing a small instead of large load?

 

[mich2013]

Something to see..

 

[liamy1]

Pods/Capsules

Maybe slightly off topic -

Can I just ask, is the Pod/Liquid Capsule format a newish thing in the USA? In the UK we have had liquid capsules for at least 15 years and have just got "pods", therefore, I'm assuming they have caught on quite well over here. Leading onto the concern of them completely replacing powder/liquid - we still have powder/liquid and the capsules as well as powder tablets so don't know if the pods will ever completely replace other formats.

In the UK, at the moment manufacturers cant put bleach into liquid based laundry detergents (not sure if this is the same for US), so for that we must use powder. Manufacturers though seem quite happy to keep consumers in the dark about what these products contain. So a consumer will use pods then notice their whites aren't as white as they used to be, so therefore have to buy a separate "whitener product" whereas a normal powder detergent would have done this all along. Manufacturers only seem to want consumers to use the product they way they advertise. Therefore being led straight to having to buy other products. Unless you have a knowledge of detergents.

I have copied a link below for an advert for our 'Ariel' (Made by same company as Tide) showing Ariel liquitabs (capsules) being good for whites, after time though you would need to use a separate whitener.

Sorry about so off topic

 

[liamy1]

And this one

And this one is the absolute worst offender - the ad shows you using Ariel liquid, then you needing Ariel stain remover for stains/brightness/cleanliness etc. That "stain remover" just contains the same ingredients that Ariel powder does (albeit in a slightly higher concentration - but there is nothing in that product that isn't in normal bio powder - unless the manufacturer (P&G) doesn't list it on the back). So effectively using a laundry liquid, then having to add a stain powder - 2 products to do one job a powder can.

I love Ariel, but they know how to make you part with your cash.

 

[mich2013]

Seems like P&G..

Likes to play Copy there current advertising to there other brands..

Notice how similar these commercials are..

 

[mich2013]

She wouldn't need boost...

If she gave the front loader she was using (in that ad) a chance by using just Warm or Hot Water for the vintage dress she wanted to wash, instead of using Cold Water with the Excel Gel.

Who in the world Washes Whites in Cold?

 

[liamy1]

Who in the world Washes Whites in Cold?

Totally agree with you. In the UK though, there is such a push on being eco friendly, that if you're washing in hot or even warm water, you are single handed causing global warming.

I am naughty, I do a believe in hotter washes for whites (as do some other people) but it's generally accepted that the cooler the washes you can do, the better, (except for towels and bedding) so the detergent manufacturers are keeping up with this by making us have about 100 different laundry products (not that I mind ;P)

 

[liamy1]

Adverts

Yes Mich2013 you're right. P&G's adverts are very similar across the range (I noticed that a few times) even down to "My Ariel" and "My Tide". Far as I know, Ariel is exactly your Tide (except different ingredients to suit our slight differences in laundry) (I love Tide, we probably lost it due to P&G not wanting two TOL products in one market - still love it and have it shipped over).