Interesting and about time
However if P&G's recent example of Tide "Simply" or whatever that ghastly yellow bottle stuff is called is any example, am not holding my breath. *LOL*
P&G should have done this years ago and even at the expense of developing that "simple" detergent.
It has been clear for at least a decade or more that a sizable demographic of Americans want "green" laundry detergents. That is products at least do not contain OBAS and are made from *very* harmful chemicals. Tide pure and gentle is a great detergent but still contains OBAS.