tide

[toploader1984]

has anyone tried the new tide basic powder yet? i heard they were selling it only in a couple of stores for people to try. i cannot find any info anywhere. i guess it's supposed to be PGs answer to sears ultra powder.

 

[jt1985]

Tide Basic...

is the "entry-level" Tide. This new powder lacks some of the advancements of regular Tide. I've read that some stores around the TX/LA area are selling it. P&G is releasing/testing this because the recession has hit Tide's sales hard, as mid-tier and budget brands are gaining sales.

http://online.wsj.com/article/SB124946926161107433.html