Well, consumption and drying times is almost the same as in a standard front loader washer dryer.
The only difference is that it's a top loader with a center post agitator which brazilians love.
People won't need to switch to a front loader and "change habits" to enjoy the benefits of awasher/dryer combo.
Personally, i prefer front loaders, i love front laoders and I will always like them, but we have to do things thinking of consumers. That's what Electrolux's slogan says.
For the brazilian consumers that want an agitator washer, Electrolux has more than 10 completelly different models, each one with it's pros and cons. there are also front loader washers, front loader dryers, front loader washer/dryer combos and an impeller top loader. Now, it's simply one more option for our consumers to choose. And the whole range goes from the very cheap washer to the premium top loader W/D combo. A perfect match to each kind of consumer.