WCI
Lets look back into time a little,shal we?Way back in the beginning of the 20th century,there was a company that introduced an electric washer that had an agitator and a spinner tub seperate but joined tubs made mostly of copper.The original plant was in Syracuse,N.Y. and the brand name was "Easy".Around the same time,there was a company in the midwest(don't quote me but if I remember correctly the city where they originated was Greenbay,Wi.) named "Gibson"and they made refrigeration for mostly farms and dairies to keep foods from spoiling.Their was also a well known brand that pionered the invention and introduction of the automatic clothes dryer , Hamilton. Back in the early to mid 1960's,a company named Hup Corporation bought Hamilton, Easy and Gibson and continued on with few,if any,changes.At the same time another long lasting brand name owned by first,Nash then,American Motors,Kelvinator,was being sold to the highest bidder.Hup won the bids and after 3 years of continual loss in the appliance industry,Hup went bankrupt and the companies revived by joining together as a self owned corporation known as WCI or White Consolidated Industries.The Easy name was dropped instantly and Gibson,Hamilton, and Kelvinator now became a conglomorate combining the reputation well deserved in the refrigeration and cooking fields and taking both the Easy and Hamilton washer and dryer lines to manufacture their laundry equipment under three different brands.As time progressed,Westinghouse Electric Corporation decided to sell out their own line of major and small appliances so in 1974,Westinghouse Appliances became White-Westinghouse introducing their line of front loading washers to WCI.Not long after that,04/01/1978,General Motors sold their major appliance manufacturing division,FRIGIDAIRE,to WCI for an unknown amount receiving nothing but the brand name licensing itself with GM not yielding to WCI's desire to keep the factories in Dayton,OH.and continue the legendary production of those fabulous beauties.Yes,GM "slammed the car door on FRIGIDAIRE.Keeping the factories in Dayton,OH.to make their "cheapass, too late to make any proffit on,Monzas and other mid-size cars"I truly believe that if GM had kept FRIGIDAIRE and focussed more on the production of more energy efficient,appliances as well as taking the stride with the automobiles they already made breaking them down from full size to mid size years before they eventually did,we would all be happier.However,that never happened and not many(if any)of us are as fond of Frigidaire and will have this sorrow till the day we die.
r are planning to close it very soon.
