Ultra Concentrated Washing powders to Return to the UK?

[zanussi_lover]

Theres a trend for smaller bottles for liquids, one small cap per wash, do you reckon Ultra Concentrated Powders will return to the uk?

Those in the Uk remember the Days of Persil Micro, Surf Micro, Ariel Ultra and Ariel Futur in the late 1990s, with a small compact scoop per wash.

In Australia they have launched Persil Small and Mighty 2x Concentrated Washing powder which only requires a tiny scoop per wash.

Do you reckon they will adopt a Unit Dose system on Powders as well, in the UK?

Persil and Surfs Range would then be

One Scoop per wash (60ml) for small and mighty powders
One Cap per wash (35ml) for small and mighty liquids
One Capsule per wash, for small and mighty capsules

below is a video showing the compaction of the powders in australia, and the size of the scoop.

 

[Pingmeep]

Here's hoping if it happens that the performance is just as good or better. I've been using Henkel's Persil MegaPerls but have wanted to try the Lever Persil Bio Powders for some time. When I saw your post I almost splurged on a box from .NZ

Without compaction liquids would likely dominate even more. As our Tide Compact threads show, it seems to be the easiest way for companies to keep powders on costly shelf space.

 

[supersuds]

That picture might be New Zealand...in Australia, Persil is known as Omo. It is the same product, I think, and the box of Omo I have says it is made in NZ. It works very well!

 

[supersuds]

Forgot to add

the Aussie detergents are more compacted than our new American ones appear to be. The top of the line versions still have phosphates, too!

 

[chestermikeuk]

Compacted

The is a concerted effort to standardise all lines to compact / concentrated etc....unlike years ago when it was tried, a few companies did it and people didnt get it!!! one minute using standard dosing them picking up Ultra concentrated and using the same amount, hence bad results and less washes for your money, now all the key players are working together to an industry standard.....makes sense for the packaging & transportation costs for one!!

 

[hoover1100]

Surely

Concentrated detergents never left the market?

I'm pretty sure it was the older 'big box' detergents which were phased out in the late 90s, IIRC the detergent doses in powders today are pretty similar to ariel ultra or persil micro.

It's been a long time since I've had to fill the dispenser with powder put it that way!

Matt

 

[ronhic]

OMG!

Will you look at what our NZ friends are paying for laundry powder!!!

 

$9.10 for 500gm (1 lb) of Persil!!!!!

 

My question is, whilst I know they come out of the same factory, I wonder if OMO and Persil (made in NZ) smell the same or if the Persil smells like Persil should?

 

[spoodles]

They are concentrating powders, but gradually. Every year, powders seem to shrink a little and require a smaller dose.

I think they learnt their lesson from the last time they tried it and they didn't sell and ended up being replaced by tablets. P&G have already said that their tablets will be phased out. I guess that will be at the point where a 25 wash box of powder isn't much bigger than a similar box of tablets.

 

[zanussi_lover]

detergent dosage

and 130ml for our powders for a standard wash is still alot of powder, i reckon they could bring it down to 60ml-80ml for a standard wash.

its a shame that persil megaperls isn't brought out in the uk, i think people would buy it, as its more concentrated detergent.

 

[3beltwesty]

In the USA old All detergent was "compact" back over 50 years ago. It was one of the main detergents recommend for a 1950's American Frontloader. A tiny box of All was about the same size as one for a dishwasher. One often just used 1/3 to 1/4 the volume of soap compared to Tide.

Here the more concentrated detergents and soaps have increased in the last decade; since merchants want more sales volume per shelf space area/volume.

Often Joe Sixpack's brain here views the "big box" is best; thus often many older blends are a big box that is light in weight, ie one is buying air or popcorn!

 

[mrwash]

Concentrated detergents...

...were always present in Germany since the 90's. Now they are even starting with ultra-concentrated detergent.

But guess what: The big packs und non-conentrated powders had a huge comeback through the last years. I don't know why but people seem to love to just dose lots and lots of powder or liquid. Seems that many people think, only lots of detergent gets laundry clean...whatever

 

[launderess]

Orginally Most All Detergent Powders Were Concentrated

However housewives stayed away in droves from the stuff. Coming from using soap for wash day, they did not believe such a small amount of "detergent" would get their laundry clean, thus thought that a "small" box of product would get used up quickly/cost more than soap.

In response detergent makers added fillers to dilute the product, and increased package size, then sales began to take off.

About the 1970's or so with concern regarding energy, concentrated powders made a come back and indeed never left some markets. However then as before many still believe using huge amounts of product is required, so they will choose a larger "filler" stuffed box.

Same thing with froth. Early detergents created little or none, however when compared to soap (which produces lots of foam), housewives felt the thing wouldn't work, and the new "detergents" were slow on sales. Then detergent makers added foam instensifiers, and the stuff flew off the shelves.

In parts of Europe, detergent makers such as Henkel began to address the froth question quite early (around the 1970's), as it became clear front loading washing machines were going to be the major type of washer. Persil "59" which created tons of froth, and was meant for top loading washing machines, was replaced by a new version for "automatic" H-Axis washers.

 

[ronhic]

Launderess...

....we can always rely on you to talk sense...

 

[mrboilwash]

Anyone remember those horrible dosing devices that came with early P&G super concentated powders ? I have never been a fan of foreign objects in the drum *LOL*

By the late 1980s about every new halfway decent European washer did have a valve or similar device in the sump to prevent detergent loss.

Apparently they addressed them to those who still had an older machine and besides P&G`s early concentates also had a tendency to clog up the detergent drawer.

 

[zanussi_lover]

i remember those

The small ariel futur scoop from 1994 till 2000 when it was discontinued.

and the arielator, the net ball that you poured the ariel powder into to put into the heart of the wash.

I also remember the small rubber balls Persil Liquid had, I had a green one but i don't know where it went.