In USA "Gainaday" was brand name of washing machines and ironers made by "Gainaday Electric Company".
"W. H. Vilett and Harry Bohn, who formerly operated the Sterling Electric Company, Minneapolis, Minn., have purchased the household appliance section of the Sterling Electric Company's business and disposed of the company's jobbing and contracting business. The name of the household appliances department has been changed to the Gainaday Electric Company, and it will continue to operate at 29 South Fifth Street, Minneapolis, Minn. The new Gainaday Electric Company will sell Gainaday washing machines . . . ."
13 March 1920, Electrical World publication...
Up north in Canada Northern Electric company distributed appliances sold under Gainaday, Westinghouse, Landers & Fray among others.
If am seeing things correctly washer in OP picture has the "GAINADAY" lozenge shaped trademark logo as seen here:
https://www.historicnewengland.org/explore/collections-access/gusn/241959/#openseadragon1
and here:
https://www.ebay.com/itm/362899266634
At some point Gainaday electric became part of Pittsburg Gage and Supply company and expanded range of appliances to include "suction cleaners" aka vacuum cleaners.
https://www.google.com/books/edition/Advertising_Selling_Magazine/o1V6JFscVMoC?hl=en&gbpv
From about 1917 through 1920's at least Gainaday was big on "electric", one of many small jobber companies keen on bringing benefits of electricity to housewives and households.
https://repository.duke.edu/dc/outdooradvertising/XXX0909
https://www.oldewash.com/cf/detail_report.cfm?machine_num=49
Confused? Head hurt yet? There's still more...
Northern Electric distributed a version of Hurley's Thor "GladIron" under "Gainaday" name.
https://cdnauctions.hibid.com/lot/20563995/vintage-gainaday-300-gladiron-mangle-iron
Cannot find anything that suggests "Gainaday" appliances were sold beyond 1920's in USA. However up north (Canada) was another matter. Via Northern Electric Gainaday laundry appliances were marketed into 1940's and through 1950's.
Fairbanks Morse did indeed produce laundry and other appliances under (Fairbanks Morse Home Appliances well during 1930's. Late in that decade refrigeration division was sold to Philco into 1940's.
https://www.ebay.com/itm/126007620704
https://www.radiomuseum.org/dsp_hersteller_detail.cfm?company_id=2394
[this post was last edited: 9/4/2023-16:43]
