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What an awesome film! Only had time to watch the first half; will catch the rest tomorrow. It covers design/style in nearly every facet of life. The 'what-the-heck-is-that' surprise at 14:40 is very cool.

I even love the music. I've often thought of trying to unearth some music scores from films like this one and putting together a group to perform them. The music in this film is comparatively well-scored. They must have had a decent budget.

Thanks for sharing this with us, Mike! A gem of a find.
 
Throughout the early part I was trying to place it in a time frame.  Some looked '60s, the one piece phone for instance,  some looked '50s.  Not until they work on the car design, did it come into focus, then the credits show 1958.

 

I was surprised that Chevy, a GM product would include Sunbeam, Ge, Cory and other products in their promo film.
 
Thanks for posting

Great clip!

 

I logged time in a '56 Chevy before I could drive, but never in a '59, so I couldn't identify much of that dash.

 

Was that a single serve coffee maker I saw (not on the dash)?  It appeared to have ground coffee above, but the water going into the cup was clear.  The logo on the device didn't look familiar, but the whole thing had a European look. 

 

Besides the Chevy,  the only other familiar thing I recognized was the church built into/out of/onto the rock in Sedona, AZ.  I didn't realize it dated back to the '50s, but I suppose if it was attempted much later, it likely wouldn't have been permitted.

 

Also interesting were the early renderings mainly for the front end of car, which looked a lot more like treatments applied in varying degrees to the '59 Olds, Buick and Pontiac.
 
I always thought the 50's 60s

decor looked more modern than the 1970s. For some reason, the 1970s just looked awful (In most - NOT ALL) cases.

It's weird to see this in color and the quality is great.
 
Matt-- I thought some of the things looked 1960's, too. The film was on the leading edge of some designs.

Mark-- What I remember about our house and the early-to-mid 70's: Lots of faux-Spanish greens and golds, and big, clunky furniture. I suppose it made sense; it was a reaction to the clean, simple, functional Scandinavian-derived designs of the 1960's.

Hi Ben!
 
I was surprised, too, that this film was from the ’50s.  Then again, 1958 and ’59 are somewhat honorary members of the ’60s, since that’s when angular design elbowed out the curves and bulbous designs that came before.

 

I agree about the awful ’70s.  I really, really, try to be open to all sorts of design, and to appreciate things for their own peculiar aesthetic.  But something about the ’70s looks really dreary to me.  I remember that decade as one of conflict, economic failure, and macrame.  Earth tones were popular, and the only bright colors seemed to be garish eruptions of red, white, and blue (for the bicentennial, of course).  The other reason the ’70s don’t get much love is that they were the decade when unapologetic cheapness started creeping into production decisions.  It worsened later, but it certainly began there.
 
Thank you for our movie.

I liked the water skiing shots in Cypress Gardens. The first Cinerama movie featured lots of shots of the Gardens and skiers. The Mouse sorta destroyed all of those older entertainment venues.

I, too was puzzled by the funny appliance at 26:05 that looked like it was supposed to brew coffee, but was dispensing clear water. Maybe it was a water filtration device and the brown stuff was impurities it had removed to deliver filtered water. Hello, Flint Michigan, do we have an appliance for you.
 

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