And Another Thing
Monsanto had shopped around their patents for low sudsing detergent to the Big Three at the time, but each flatly turned down the offer. Monsanto finally gave up and launched their own detergent (Sterox or something like that).
Monsanto had worked on developing a low sudsing detergent because front loading washing machines required such a product. Indeed Westinghouse was linked with Lever Brother's "All" detergent for that reason. Boxes of the controlled sudsing stuff came with Westinghouse front loaders.
P&G of course launched "Dash", but as the front loading market was rather small, the product ever really held huge market share.
Monsanto had shopped around their patents for low sudsing detergent to the Big Three at the time, but each flatly turned down the offer. Monsanto finally gave up and launched their own detergent (Sterox or something like that).
Monsanto had worked on developing a low sudsing detergent because front loading washing machines required such a product. Indeed Westinghouse was linked with Lever Brother's "All" detergent for that reason. Boxes of the controlled sudsing stuff came with Westinghouse front loaders.
P&G of course launched "Dash", but as the front loading market was rather small, the product ever really held huge market share.