Dolly Parton and Porter Wagoner did TV commercials for Breeze in the early 70's.
This was not a detergent my mom bought very often, as she didn't think it was a good value. We had good towels and washcloths, so didn't need to get any in a box of detergent. I remember asking her to get a box that contained a Cannon washcloth, which she did. If the cloth was even half as thick as the Cannon washclothes we already had, I'd be surprised. We used it, but it didn't take long until it was threadbare. I don't think she used the Breeze in the washer much, but it got used for mopping the basement floor, cleaning porch furniture, etc.