This is an interesting little article. I rarely shop at Walmart and as such wasn't aware that they had stopped handling Glad Bags and Hefty Bags, plus a number of other brand name items. Walmart management figured customers would just buy other brands, but they found that a small but significant number of shoppers who wanted those specific products just made their shopping trip to other stores instead of Walmart. A quote from a Walmart executive:
"What we found is that you can discontinue items that don't sell but get you a trip," said Bill Simon, Wal-Mart's executive vice president and chief operating officer, at the Bank of America Merrill Lynch Consumer Conference last week. "So, we've been through the business and put 300 or so of those items back into the stores that were removed. We believe that that's going to solve some of those issues."
Looks like brand loyalty can make a difference.
"What we found is that you can discontinue items that don't sell but get you a trip," said Bill Simon, Wal-Mart's executive vice president and chief operating officer, at the Bank of America Merrill Lynch Consumer Conference last week. "So, we've been through the business and put 300 or so of those items back into the stores that were removed. We believe that that's going to solve some of those issues."
Looks like brand loyalty can make a difference.