Are "shrink to fit" jeans still on the market today?
Those were actually larger in size than the inch numbers indicated and this was the type some may have worn in the bathtub for a perfect fit.
And those who didn`t want to bother with this would just buy them in their known size and let the washer and dryer do the rest.
Today we have (and we`ve had them for a long time) slim fit, skinny fit, even "spray on" jeans and it`s difficult to find jeans in general that don`t have elastics like Spandex in the fabric.
Don`t get how those could possibly gain for a better fit in the shower.
I think the Levi CEO should better focus on going back to a better product quality and communicate it.
If today`s expensive jeans wouldn`t fade and wear so fast anymore there wouldn`t be need for BS marketing advice like this.
Those were actually larger in size than the inch numbers indicated and this was the type some may have worn in the bathtub for a perfect fit.
And those who didn`t want to bother with this would just buy them in their known size and let the washer and dryer do the rest.
Today we have (and we`ve had them for a long time) slim fit, skinny fit, even "spray on" jeans and it`s difficult to find jeans in general that don`t have elastics like Spandex in the fabric.
Don`t get how those could possibly gain for a better fit in the shower.
I think the Levi CEO should better focus on going back to a better product quality and communicate it.
If today`s expensive jeans wouldn`t fade and wear so fast anymore there wouldn`t be need for BS marketing advice like this.