Kelly, we should never miss our hope.
The fact is. suddently the american government said "guys, you have to be energy efficient or we won't allow you to sell washers anymore" then all the american manufacturers did panic. they almost had to reinvent the wheel. I remember clearly those days. I was almost retiring at Elux Brazil and my american colleagues were desperate. The machines had meet standards much harder than ordinary european front loaders at that time. Europeans had front loaders. (much more efficient than standard american top loaders, but a water hog if compared to the american standards) The solution was making them huge (and use almost the same amount of water).
later, the european machines also changed and became even more efficient. But as the manufacturers are widely used to front loaders, it wasn't difficult to adapt themselves to the new standards.
How to do laundry using 2 drops of water? Well, on the beginning it was difficult but as everybody could whitness, after some years they researched a lot and the new generation of front loader machines arrived. Today almost nobody complain about cleaning, but still complain about rinsing.
The same happened to detergents. I'm going to take Tide as an example because I have it here.
It was an excellent detergent before people start this HE talk. Suddenly the washer manufacturers started to cry at P&G door asking for a detergent that wouldn't fill the homes up to the roof with suds. 1st thing to think as an emergency solution was "well, let's toss a lot of foam supressor in our formula" voilá there's the first Tide HE.
It's not foamy, but it also can't clean as well as the older Tide... and then, ban the phosfates! What could be worse?
Almost 10 years have passed and both washers and detergents manufacturers had time to think (lots of brainstorms and brainfarts), develop, calculate, test, recalculate, test again, listen to the consumer, etc, etc, etc.
Of course every manufacturer wants his machine or his detergent to clean better than the competitor's.
Use the first american front loader from electrolux (Frigidaire gallery "radio" dial) even the door hinges are a disaster in that machine. now compare it with the brand new electrolux wavetouch steam washer. Can you see the HUGE difference?
Same happened with Whirlpool. first duet and the duets you have now. Of course the newer are much better (and of course i'm not talking about dependability) They clean more, rinse better and use less or the same energy and water.
I strongly believe the same is going to happen with detergents. This new Tide Compact powder can be an example. Maybe it isn't the perfect detergent yet and we must be careful to separate real facts from marketing tricks every manufacturer use, but I'm 99,99999% sure that P&G did their best to make it clean more and rinse better than the previous version. Maybe they finally decided to get the european formulas or developed a complete new formula... Who knows?
I noticed that because i have a huge jug of Tide HE, two boxes of Tide (regular and with bleach) and a small bottle of tide with bleach HE. Used in a top loader, Tide regular or Tide with bleach are great. I would never put a regular detergent in a front loader because we all know the results. Tide HE works even better than the regular in my top loaders, it cleans the same but rinses better.
If I use Tide HE in my american HE front loader. It cleans OK (not excellent) but even being HE it doesn't rinse well. And european detergents are simply perfect to my Affinity washer.(I use Skip or Ala, that i can easily buy in Argentina).
P&G recently launched Ariel liquid with a touch of softener here in Brazil.
Believe it or not, it performs almost like any european detergent and it's phosfate free. It cleans like no other. Even nasty white clothes come out of my Affinity like new.
I can see it makes a little bit more suds than Skip (Skip is 100% no foam) but it doesn't affect the rinses.
The rinses are so perfect that with Ariel I can stop using the extra rinse option.
With Tide HE I have to repeat the cycle and always keep the extra rinse selected.
I'm looking forward to try this new compact Tide. As I said above, I'm almost sure this new detergent will make people love their HEFL machines.
And the next generation of machines and detergents might be even better. Maybe they discover a way to use less water, reduce the lenght of the cycle, reduce the temperature and get better results.
Nobody here is stupid enough to spend more water and more electricity if there's an option to get better results using less resources, right?
After I try the new compact Tide, i'll be able to form an official opinion but i think the first REAL HE detergent was launched only a few weeks ago in the U.S.
And before I forget, guys, NEVER believe what manufactuers say about capacity. It's all marketing!

Results are going to be better and the machines will last longer.
I've designed machines for years (cosmetic design) and on meetings the engineers x design department x marketing executives were always saying the same thing: our side saying "It's impossible!" and the executive side saying "We don't care, people must always believe they can wash more in one load"
And I'm sure this Tom & Jerry discussion happens since the first automatic washer ever made. factories are not charity centers... everything spins around profit, profit and more profit.
When the "programmed obsolescence" talk started, i decided it was time to jump off the boat.