passatdoc
Well-known member
My understanding is that Unilever is licensed by Henkel to sell "Persil" detergent in UK and several other countries, and I am aware that Unilever sells the same detergent under names like "Omo" and "Via" (among others) elsewhere in Europe.
My question: aside from fragrances, is there a substantive difference between Henkel Persil and Unilever Persil? Did Henkel license the formula to Unilever, or only the right to use the name Persil on Unilever's own product?
I've used both Persil (bought in Germany) and Via (Unilever's "Persil" product in Sweden) and both clean very well, to the point where I cannot discern the difference. Fragrance is different. The Persil I brought home was Universal Megaperls and the Via product was Color Classic (i.e. not the same product---Universal I believe is intended for whites and light colors, while Color Classic is for darker colors and is free of bleach).
Thank you in advance for your answers.
Also, is Omo still sold in Germany? In that case, it would compete with Henkel's Persil and, if their formulas really are similar, it would be basically two identical products in different packages and with different prices.
PS the Via package and ads in Sweden are identical to the UK Persil: same "flower power" logos and same slogan: Smuts är bra (dirt is good).

My question: aside from fragrances, is there a substantive difference between Henkel Persil and Unilever Persil? Did Henkel license the formula to Unilever, or only the right to use the name Persil on Unilever's own product?
I've used both Persil (bought in Germany) and Via (Unilever's "Persil" product in Sweden) and both clean very well, to the point where I cannot discern the difference. Fragrance is different. The Persil I brought home was Universal Megaperls and the Via product was Color Classic (i.e. not the same product---Universal I believe is intended for whites and light colors, while Color Classic is for darker colors and is free of bleach).
Thank you in advance for your answers.
Also, is Omo still sold in Germany? In that case, it would compete with Henkel's Persil and, if their formulas really are similar, it would be basically two identical products in different packages and with different prices.
PS the Via package and ads in Sweden are identical to the UK Persil: same "flower power" logos and same slogan: Smuts är bra (dirt is good).
