aquarius1984
Even though people don't buy delicate detergents like woolite very often, it doesn't mean that they don't actually use them. Most of my woolen items are dry-clean only, so it's rare enough that I would use woolite or dreft, but nonetheless, it does get used on that rare occasion when I do machine-wash woolens or other very delicate fabrics that can't cope with normal Persil/Persil Colour.
I think the reason that the sales of those products would be much slower is simply that people don't use them in anything like the same volumes as normal detergents.
It's strange actually though, I'm noticing that Persil S&M is selling very well, particularly in supermarkets which serve areas with lots of apartments or, city centre / town centre / inner suburban areas where many people would just walk to the supermarket rather than drive to an out-of-town bigger store.
Seems the S&M format is very popular with people who might pick it up in a smaller supermarket or convenience store and walk home.
The older format liquids never sold like that over here anyway.
Seems Persil is getting lots and lots of shelf space.
Also, it's being sold at a special offer price, of about €7.50 for 2 bottles here at the moment in most of the supermarkets. (It sells at about €5.29 each normally) Seems Unilever Ireland is doing a big promotion to counter Ariel. Persil S&M (All versions) and Surf with essential oils are being pushed in a huge way in the supermarkets.
Ariel did a huge promotion of 2 extra large boxes of tablets or 2 large format powders for the price of 1 and they are in special packaging, unique to the Republic of Ireland market, which is branded up in support of the GAA (Gaelic Athletic Association - i.e. Gaelic Football (like Aussi Rules) and Hurling (a bit like a very fast form of field hockey where the ball doesn't have to stay low, i.e. you can raise the stick).
As part of the offer you got Ariel GAA beach towels - it's actually quite a high profile campaign as the two GAA sports are huge here. Gaelic football is far far more popular and much better funded than our national soccer leagues (Bit like in Australia with Aussi Rules).
However, since we can only play against one country (Australia), Soccer and Rugby are the main international attractions.
Also, it means that Ariel's now associated with the highly symbolic national game, is giving away Irish flag coloured beach towels and is generally being about as Irish as a pint of Guinness in a pub in Co. Kerry on Patrick's Day.
Unilever had to do something to counter it
Hence the promos.
Some of the GAA’s top stars were in Dublin today to launch the Ariel Championship Bright official GAA on-pack promotion.<br /><br />Dublin footballers Jason Sherlock and Ciaran Whelan and Cork hurler Tom Kenny and Cork footballer James Masters were announ
www.anfearrua.com
.
Thanks Rob!
