IMHO
I think Whirlpool is doing a decent job of trying to make it's different brands look different. For the uniformed masses, if you look at that machine sitting next to a Whirlpool, you wouldn't know they are the same. Maybe they will do the same thing with Kenmore. I was in Lowes a couple of days ago and noticed that (at least for now) all the TL machines looked the same. It made me think of GM cars in the 80's. Everything was the same, only the panel font and badge was different.
I think Whirlpool is doing a decent job of trying to make it's different brands look different. For the uniformed masses, if you look at that machine sitting next to a Whirlpool, you wouldn't know they are the same. Maybe they will do the same thing with Kenmore. I was in Lowes a couple of days ago and noticed that (at least for now) all the TL machines looked the same. It made me think of GM cars in the 80's. Everything was the same, only the panel font and badge was different.