dj-gabriele
Well-known member
- Joined
- Jun 24, 2007
- Messages
- 1,685
Hi guys, I have a question that's been preying on my mind for some time:
I know that White Westinghouse and Westinghouse do not exist anymore as stand alone brands but both are one of the many incarnations of the Electrolux group. It can be easly checked on the US Westinghouse website or on the White Westinghouse of Australia.
In Italy the White-Westinghouse nowdays is almost non existent but there are a few small retailers that have it. As an example my grandma washing machine is White Westinghouse and it was bought in a small chain of supermarkets. SMEG does the aftersale services and also the models on display were the same as the low end SMEG of the time. Same goes for refrigerators. The only thing changed was the logo and the colours, where SMEG has grey or black, W-W has orange or dark red.
So the question is: did SMEG buy the rights to use the name in Italy? Because I know that SMEG is an indipendent and I can't otherwise explain why White Westinghouse is not serviced by Electrolux network if is part of it.

I know that White Westinghouse and Westinghouse do not exist anymore as stand alone brands but both are one of the many incarnations of the Electrolux group. It can be easly checked on the US Westinghouse website or on the White Westinghouse of Australia.
In Italy the White-Westinghouse nowdays is almost non existent but there are a few small retailers that have it. As an example my grandma washing machine is White Westinghouse and it was bought in a small chain of supermarkets. SMEG does the aftersale services and also the models on display were the same as the low end SMEG of the time. Same goes for refrigerators. The only thing changed was the logo and the colours, where SMEG has grey or black, W-W has orange or dark red.
So the question is: did SMEG buy the rights to use the name in Italy? Because I know that SMEG is an indipendent and I can't otherwise explain why White Westinghouse is not serviced by Electrolux network if is part of it.
