Why Has Whirlpool Never Sold a BOL Power Clean Module?

[Chetlaham]

Why has Whirlpool never offered a builder's grade or entry level Power Clean Filter Module?

I figure it would have gotten a great dishwasher into many more homes and helped boost Whirlpool reputation. Further it might have kept them away from making the Dura-Wash mechanism. It would have made a great BOL machine in contrast to the tall tubs.

 

[vacerator]

The 90's were weird for the white goods market. Roper sold to whatever, Whirlpool had the side mount dishwasher pump on the bol builder spec models. Some were a two level wash that splashed water up on the top of the tub ad had a divertor plate to wash the top rack. They bought Kitchen Aid, and finally Maytag out. That gave them several more brands. The Searcy Ak. washer plant, etc., etc. most of which are now defunct.

 

[Chetlaham]

Whirlpool got it right with Roper. Roper might have been one, two or three cycles, temps built into the knob, single speed motor, two sped on high end models, no dual action agi, speckle tub, ect but they were all direct drive like their TOL machines. This is what capitulated Whirlpool to success I think. Maytag made the mistake of building low end models on a less proven, unreliable platform like the Performas, ect.

 

[qsd-dan]

You'd think it would be cheaper to manufacture one design and add/subtract features rather than manufacturing 2 separate designs (Durawash/Ultrawash).

 

[combo52]

The door wash dishwasher was much less expensive to build, and every penny counts in a builder model dishwasher.

The biggest single savings was the much smaller motor, but if you look at the total weight of the machine, it was nearly 10 pounds less.

Maytag came up with a cheap sidewinder motor dishwasher too Which was marketed under the magic chef name, but unfortunately, they were stupid enough to put it under the Maytag and even the Jennair name to try to save a few dollars which destroyed the good name of Maytag and Jennair with a cheap dishwasher with the drain solenoid on it.

John L