Xtra Laundry Detergent - Now With "Odor Blasters"

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launderess

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Quiet Please, There´s a Lady on Stage
Did one miss something? Suddenly it seems odor control, removal or whatever detergents are crawling out of the wood work.

When BOL liquid laundry detergents (well colored water with a bit of scent masquerading as such anyway) start offering TOL technology something is happening.

 
Certainly

Seems that way, with the few that have jumped on the market. Wonder if we’ll see any on this side of the pond?

Our 1 main detergent that used to advertise specifically for odour eradication “Radion”, disappeared nigh on 20 years ago. Sure most detergents state they remove odours but they don’t advertise it (it’s just out on the list of features), but Radion was really pushed on odour removal.

 
Haha

Love that Surf collection - wonder if it has the same scent as Radion did?

We had Surf too, (still do) but over here, at the time of Radion’s launch (1989) Surf was mainly geared towards being a great economical value powder (probably stemming from “Square deal Surf” that had become known in the 50s). I wouldn’t say it was a low low grade product though and certainly was a bit (if not by much) more expensive than store brands.

When Radion was discontinued in 1999/2000, it was boxed under the Surf “Sun Fresh” variant for a while. Along with Surf’s existing line of Surf “Cotton Fresh” (would assume their original base scent) and “Lemon Fresh”, this to make the 3, Sun/Cotton/Lemon Fresh.

Then in 2005 amid rapidly declining sales, Surf had a complete redesign. Changing to a more “scent experience” based product, appealing to consumers demands for more exotic fragrances with lines such as (and still available today) “Tropical Lilly and Ylang Ylang” etc etc - I can think of at least 30 different scent variants that have come and gone in the last 13 or so years.

Did well for Unilever though, Surf has been the fastest growing laundry brand for a long time; don’t think it holds a serious threat to the established others though - Ariel, Persil, or Fairy, as these are specifically tailored to specific needs and consumer bases.

Maybe Bold (and Daz) is Surf’s primary competitor, but saying that Bold is more Premium (and it’s price reflects that, at certain times in the past, it has, surprisingly, been the most expensive detergent on the market). Daz sits in the Surf price bracket, and they do dabble with scented variants time to time, but nowhere near to the extent Surf do, and Daz will never shake off being known as the “White” powder, although this was achieved with copious amounts of bluing as opposed to any serious cleaning tech as with Ariel.
 
It always interested me

How the adverts in the past were almost identical (but not the same) here and over there have seen it many times.

Now though they use the same and Lenor especially is just the US advert redubbed with the word Lenor over Downy (in fact often time, seeing a box of a very blurred Tide Pods in the background).

When P&G started the with Febreze concept



 
I've used it and the only positive I had was that it smelled nice (in a high enough dose to possibly clean clothes), otherwise it's just flavored water.
 
Missing odour control/removal additives in vogue

@launderess, Well along with the rest of us who do not wash exclusively in cold with only liquid detergents and always hefty dose of liquid fat softeners yes we have missed out on the stench of moldy mildew infested washers and the laundry of those living "modern" with regard to wash temps., and what, they "save" 25 cents a load with no heated water which probably helps pay for fuel for their V8 suv or pickup I guess. And they can pretend they live an eco lifestyle.
 

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