A glimpse at rare early Frigidaire promo...

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scooter76

Active member
Joined
Nov 30, 2010
Messages
41
Snow day for me as well, so I made a pdf of an unusual Frigidaire dealer showroom album, circa 1929. It's quite lengthy, but thought some of you would find a few excerpts amusing. Enjoy!!

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Imagine programing a truck to know what house to stop at

Cool. My Dad was in 11th grade when these adverts were done.

He told me the ice man's vehicle in downtown Detroit was drawn by horses when he was a kid.

, and the horses knew which homes had ice service; and which did not.

ie the ice man would walk on the sidewalk to catch up to the waiting ice wagon that was already at the next house.

As so as iceman removed the ice block with the tongs and he commanded the OK signal, the horses would go to the next house, 2 ,3 , away. The ice man would them carry the block to the inside of the customer #1's house's ice box; then walk to the next house where the ice wagon was already there.

In an early 1920's book on designing a homes electrical loads, it has the cost as 10 cents per kilowatt hour. Thus with the rate of inflation, this is like at 10 times todays prices. A refrigerator in 1928 was a rich mans device. Few could really afford to pay the electricity to run one; if the fridge was free.

My mom's notebook of 1940 shows a monthly bill for the ice man of 4.50 dollars
 
And here is my very own...

...AP-5. (It has a color illustration of every model offered, but I will not include them all for the sake of time).

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Touting the safety of SO2...

They make a point of including a copy of this article, which is a very amusing read. The idea is obviously to make everyone think that SO2 is safe. It is "non-poisonous" (seriously!!), can be handled without inconvenience, and 5,000,000 pounds are handled each year at Frigidaire without incident(!).

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I love...

...the guy perched precariously on top of the one ton SO2 tanks, while smoking a pipe no less. (Notice the DuPont logos on the tanks).

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Very educational, and a reminder of how much more convenient kitchen operations became with the advent of electric refrigeration. For many years now, we've thought nothing of tossing leftovers into the fridge. In the days of the ice box, it was necessary to calculate the amount of food to prepare in order to avoid any leftovers. Perhaps this is where the practice originated of encouraging family members to take an extra helping of whatever was left, along with the phrase, "I'm only going to throw it out otherwise." Thanks for going to the trouble of scanning and posting.
 
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