A tale of two P&G detergents…

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Matic years ago was how Unilever described their front loader detergents, OMOmatic, Drivematic etc. I hadn’t seen this Nomenclature used in other countries before now. 15 years ago everything just started being branded as front loader or top loader at about the time the phosphates disappeared.
 
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Looking at the US versions of the powdered Miele detergent (which, I assume, are the same as what you've got over there), they do indeed contain zeolites.
 
Responses to that query will vary by person, phase of the moon, and various other factors.

Zeolites are insoluble in water. There is a body of opinion that the white or gray dust one sees on dark or deeply coloured laundry after washing in powdered detergents are due to zeolites. That same dust can get up one's nose and otherwise spread when powdered detergents are dispersed or otherwise made air borne. Finally some feel zeolites leave a residue or are trapped within textile fibers contributing to a harsh or stiff feel.
 
Steve- Two 1kg bags of Ariel (India) powder arrived yesterday. The scent is certainly lighter in nature than my previous daily drivers Tide Ultra Stain Release and Persil + Stain Fighter, both liquids; both available in the detergent aisle in the local HyVee grocery store. Not sure how to describe it, but I like it. It’s just less blatant than the detergents I’d been using. I’ll let you know if it smells like the powdered TideMatic (also India) which is scheduled to arrive Feb 24. You’d mentioned the liquid versions of these detergents were virtually indistinguishable from each other.

There are no dosage instructions on the bag, showing only the picture of a scoop which was not enclosed. I visited the website (www.ariel.in) and found that a scoop is 60 grams. So the recommended dosage for a front-loader is 60 grams for a normal load and a whopping 90g for very large or heavily soil loads.

I washed a large load of thick, heavy white bath linens and half a dozen dish towels and bar mops with various stains on them. Used 40g of Ariel on the Whites cycle, selecting warm water (assuming the detergent relies on a cocktail of enzymes) and the Max soil level, which provides a 30 minute wash tumble and two rinses. I have softened water.

The suds level during the wash tumble seemed fine: more suds than powdered UK Persil Bio; about the same as that produced by UK Persil Non-Bio. The difference, however, became very apparent with the first spin. It immediately triggered the Speed Queen’s “suds removal” protocol. I quickly added two extra rinses to the cycle (for a total of four). The fourth rinse still had a little suds in it, but not enough—by my standards, anyway—to warrant yet another rinse.

I was certainly impressed with Ariel’s stain removing power. Only the faint remnant of a mustard stain remained on the white kitchen towels and bar mops. Ketchup, coffee, and a few other stains were vanquished.

I’m going to wash sheets & pillowcases this morning. Will use a 40g dose with the same cycle & settings. My hunch is the lighter weight fabrics will not cause such a suds ruckus. Will report back on that.

Update: Not surprisingly, 40g of Ariel washed and rinsed a load of sheets & pillowcases without incident. There was a bit of suds in the second (final) rinse, but not the foamy, lathery kind; more like bubbles that popped quickly as the water ran down the bottom of the glass window and into the boot. At any rate, will probably use 20-30g going forward and see if it diminishes the cleaning power.

Photo #3: The dosing chart from Ariel’s website (www.ariel.in)
Photo #4: Ariel is proudly “No.1 Recommended by LG.”

[this post was last edited: 2/13/2024-07:23]

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Eugene...

Great report! When I had used the Ariel-Matic, it was in both a top load washer, as well as an older front-load machine. I don't remember what kind of suds level it gave, but I do remember the crisp scent of the detergent. And yes - now I'm even more curious to see if there's a difference in scent between this and the Tide-Matic. I had tried the Polish version of Tide (Vizir), and the scent was sort of fruity - maybe like blueberries or grapes. In fact, it reminded me of Daz powder detergent...also a P&G brand. Unfortunately, the box that I purchased (thankfully, a small one) was also half-hardened, so I didn't get to use it all. It worked ok.
 
In the UK and Ireland market until maybe some time in the 1980s (maybe even the early 90s occasionally) they were described as "Persil Automatic" "Ariel Automatic" "Daz Automatic" "Bold Automatic" "Surf Automatic" etc They were low-foam formulas, much like HE in the US.

It was a hangover from the 1960s/70s when there were automatic and non-automatic versions of some of those products, even though the top load versions were long gone.

At some point top loaders became as rare as hen's teeth, so there was no reason to market high-foam products. People who had top loaders just used 'automatic' (HE) detergent after that point.

Top load in most people's heads here = old-fashioned twin tub. There were several automatic top loaders, but they weren't very common and front loaders just became synonymous with fully automatic washing machines.

It was exactly like the "HE" branding in the US. I would assume - Matic in India means the same as HE i.e. low-foaming formula.
 
Persil and Ariel were still called Automatic on the boxes in 1995

1995 box of Persil colour automatic here https://www.mylearning.org/stories/the-story-of-persil/1218

"automatic" is less prominent on the box.

and here's a 1995 Ariel Ad:-

The standard non-automatic stuff was sold for handwashing and twin tubs, I think most would have been bought for handwashing in the sink, washing machines used to be expensive. My mum didn't get a washing machine until the 1970s.

I think Persil dropped the "Automatic" off their liquid detergent a few years after it was launched, and other new products like Persil Power were never branded as Automatic.

Looks like some countries still have a persil automatic, although it's not the UK Lever version. https://www.kanbkam.com/eg/en/persi...-automatic-washing-machine-1-liter-B08YY2HHTV
 
P&G's early attempts at "HE" detergents were woefully bad.

Received a packet of then "new" Tide HE with first front loading washer (Malber). Small amount created so much froth foam was coming up and out of soap dispenser and oozing out of porthole. Never no more... Went onto buying Persil at local shops or ordering from Miele USA.

Indeed even today while P&G seems to have gotten foaming issues under control with their "HE" products, still find on average they aren't easily nor quickly rinsed as say German Persil.

Don't bother using phosphates with Ariel (gel) detergent in one's stash as it just causes too many issues with froth and rinsing.

Ironically when P&G first introduced Tide detergent it made little to nil froth. Housewives then long used to froth created by soap on wash day stayed away in droves.

P&G went back to drawing board and changed surfactants around to create high suds. That new Tide flew off store shelves and there was no looking back since.

Tide was originally meant to replace soap in hard water areas of USA, but housewives (and anyone else doing laundry) across country began preferring Tide by such a margin it killed off sales of P&G's former top selling soap wash day product "Oxydol".
 
Retirez peu de linge si necessaire

Literal translation is "remove you" little of laundry (linen) if necessary.

Properly translated into English; remove small amount of laundry if necessary.

Next final caption: "Respect *you* always the rule one hand vertical from laundry to top of drum.

Basically it's a very nice and interesting way of restating what has been said from early days of h-axis washing machines. Leave about a fist sized bit of space between top of washing and tub.
 

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